9/12/06

AB&C Group to Provide The Paragon with Comprehensive Catalog and Web Order Management, Call Center & Fulfillment Services

Kurt Peters , Executive Editor

Prominent Marketer of Distinctive Gifts Selects AB&C; Group to Manage Multi-Channel Catalog Operations Facility

McLEAN, Va., September 12, 2006 – The AB&C; Group, a leader in multi-channel direct response fulfillment solutions for many of America’s best-known direct marketers, is now managing the catalog and web order fulfillment and call center facility for leading gift marketer, The Paragon.

Headquartered in Westerly, RI, The Paragon has specialized in unique special occasion, collectible, and seasonal gifts for more than 30 years. It ships over one million packages per year to customers nationwide and is renowned for offering quality merchandise supported by a commitment to customer satisfaction and an unconditional lifetime guarantee. It offers 24-hour-a-day shopping for more than 5,000 products online at www.TheParagon.com.

“Outsourcing the management of our order processing, customer service, and fulfillment facility to AB&C; Group will enable us to continue to grow The Paragon’s product offerings and customer base while assuring continued service excellence for our customers,” says Gary Smith, Brand Leader for The Paragon. “By partnering with AB&C;, we can focus on offering the most exciting gift options, and be confident that our customers are enjoying accurate, on-time order delivery and the highest quality service.”

“We are very excited about our new relationship with The Paragon,” commented Steven L. Gregg, Chief Marketing Officer of the AB&C; Group. “We look forward to helping the company deliver the excellent service its customers expect and to applying our in-depth expertise in multi-channel catalog order management and fulfillment to support their profitable growth.”

About AB&C; Group

The AB&C; Group specializes in multi-channel direct response fulfillment solutions. Headquartered in McLean, VA, the company processes millions of orders and responses each year for leading catalog companies, fundraisers, and associations. Among the company’s clients are Healthy Directions, The Paragon, The Nature Conservancy, U.S. Golf Association, Junonia, Bra Smyth, U.S. Holocaust Memorial Museum, National Geographic Society, National Rifle Association, The Heritage Foundation, Heifer International, and many other prominent companies and organizations.

AB&C;’s services include “Relationship”™ Call Centers, order management, contribution and membership processing, donor edit and “comment” mail handling, product and premium fulfillment, e-commerce fulfillment and customer service, inventory management, printing, and mailing. The superior customer service provided by AB&C;’s “Relationship”™ Call Centers earned the company the prestigious Center of Excellence Certification from BenchmarkPortal and the Center for Customer-Driven Quality, based at Purdue University. AB&C; is the first to achieve this designation among providers of outsourced call center solutions.

For more information about the AB&C; Group, call Steve Gregg at (888) 222-1972 or visit the company’s web site at www.abcgroup.com.

Topics:

inventory, Order fulfillment, Order management system, supply chain management, Telephony

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