Paul Demery , Managing Editor, B2B E-commerce
Fairfax, VA (August 9, 2006) – The ultimate promise of a truly personalized shopping experience is still elusive for the majority of marketers. To aid companies in getting closer to achieving this goal, Fairfax, Va.-based Exmplar has developed a Brand Personalization Workbook and marketing program assessment tool. The workbook is a free resource for those organizations looking to evaluate their current practices and identify opportunities for improving their multi-channel marketing strategies and capabilities.
“Marketers have struggled to implement true one-to-one marketing,” said Keith Wardell, president and CEO of Exmplar. “This workbook is a valuable tool for marketers who are facing the complexities of acquiring and retaining customers. The difficulty of capturing consumers’ attention, retaining their loyalty and, and at the same time, communicating the sales proposition can send chills down many a marketing spine.”
The workbook has previously only been available to marketers as part of exclusive invitation-only seminars hosted by Exmplar throughout the United States, in partnership with the e-tailing group.
To obtain a copy of the workbook, interested individuals can contact Ned Shannon at (703) 995-8827 or email him at firstname.lastname@example.org.
Exmplar creates and executes analysis-driven marketing communications for corporate clients. It uses insights gained from customer purchase and preference histories to design relevant and personalized messages for multiple marketing channels. Its success is based on building sales and retaining customers for clients operating in complex and quickly changing markets. Current clients include HSN Improvements, Staples, 1-800-Flowers.com, Gevalia and Collectibles Today. For information about Exmplar, visit its website at www.exmplar.com
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