8/10/06

FOLICA, INC. CHOOSES JUNCTION MCR & MICROSOFT DYNAMICS AX FROM JUNCTION SOLUTIONS

Paul Demery , Managing Editor, B2B E-commerce

-- Single database model to provide full content management for leading beauty product wholesale and retail distributor across multiple sales channels --

Lincolnshire, IL – August 9, 2006 - Junction Solutions, the largest provider of vertical industry focused enterprise software and services based on the Microsoft Dynamics™ AX (formerly Axapta) platform, today announced that Folica, Inc., the web’s most popular beauty store, has chosen JunctionMCR™, a Multi-Channel Retail ERP solution built on Microsoft Dynamics™ AX, to manage its clients’ business across multiple sales channels.

Based in Cranbury, NJ, Folica Beauty Supply is composed of two divisions, each serving a different customer base: Consumer Products Division features consumer-friendly products, available to general public (www.folica.com) and Professional Products Division that carries professional beauty products, available to licensed beauticians only (www.folicaPro.com). Product offerings range from hair care to skin care to nail care for both men and women.

Since opening its doors in 1998, Folica, Inc. has increased order processing from 100 to nearly 2,000 orders per day. Folica out-grew their old system and required a new platform to automate shipping and customer service. After an extensive search of the products that could reasonably meet the needs of this growing company, Folica ultimately chose JunctionMCR™ because it offered the greatest competitive advantage, best possible features with the highest overall value.

“The single database design of JunctionMCR™ combined with superior technological functionality will give Folica the platform to improve order processing, achieve full content management and meet growth objectives over the next ten years,” said Sapna Parikh, General Manager of Folica, Inc. “Folica remains committed to providing the best possible experience for our customers. We want to proactively meet the needs of our industry while continuing to offer the widest array of products. Our customers appreciate the ways that we use our technology in order to provide customer testimonials, demographic-specific information, and a personalized customer experience. We expect our relationship with Junction Solutions to facilitate our customer service goals.”

About Junction Solutions
Junction Solutions delivers comprehensive enterprise applications that enable companies to achieve profitable growth by streamlining processes, improving operational efficiency and building tighter connections with their customers and suppliers. Our industry-specific features for multi-channel retailers and food & beverage companies, integrated with Microsoft Dynamics™ AX’s flexible and proven ERP applications, give customers proven return on investment and lower total cost of ownership. As a Gold Certified Microsoft Business Partner, we combine business process know-how with comprehensive services for a high-value, low-risk implementation. For more information, visit our web site at www.junctionsolutions.com.

About Folica Inc.
Folica, Inc. is a leading beauty supply e-commerce site for customers and professionals. Eager to bring out everyone’s inner beauty, Folica offers the capability to interact with fellow beauty lovers, an amazing assortment of top-notch products, and unbeatable customer service, to create an unforgettable shopping experience. For more information, visit our website at www.folica.com.

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Contact:
Kevin Johnson
Media Relations Manager
Tech Image, Ltd. (for Junction Solutions)
847-279-0022, ext. 234
kevin.johnson@techimage.com

Topics:

Access Commerce, Customer experience, Customer experience management, Microsoft Dynamics AX, Microsoft Dynamics NAV

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