7/24/06

Databazaar Switches to Channel Intelligence to Enhance Performance on Online Shopping Sites

Paul Demery , Managing Editor, B2B E-commerce

ORLANDO – July 18, 2006 – Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, today announced that Databazaar, the fifth largest online office supplies retailer in the U.S., left its previous provider in favor of CI’s SellCast™ Online service for product optimization and data syndication to comparison shopping engines (CSEs) and online marketplaces.

Databazaar, a market-leader in the ink cartridges and printer supplies; industry, had previously subscribed to a small self-service model provider before switching to CI in anticipation of improved results and dedicated customer support. Oney Seal, Chairman and CEO of Databazaar, commented, “Channel Intelligence’s sophisticated optimization services offer a very attractive benefit with their unique ability to enhance product performance on online shopping sites. Our team at http://www.databazaar.com is looking forward to augmenting our online channels with SellCast’s detailed ROI reporting features and dedicated client support.”

Channel Intelligence Senior Vice President of Sales and Marketing Lanny Tucker commented, “We’re pleased to welcome Databazaar to the lineup of world-class companies working with Channel Intelligence. Our patented product optimization technology as well as our strong focus on client support has made us the provider of choice for online retailers looking to take their performance to a higher level.”

The SellCast™ Online service automates the delivery and optimization of a retailer’s online product catalog for comparison shopping engines and dozens of other destination sites. Through its patented optimization process, the SellCast™ Online service ensures that more products appear on the CSEs in the categories where consumers are most likely to find them. A full suite of reporting tools is also provided to help retailers better manage and improve the profitability of their marketing programs.

DataBazaar is ranked 203rd in Internet Retailer’s 2006 Top 500 Guide to America’s biggest online businesses. The company joins the extensive list of top ranking retailers that use Channel Intelligence SellCast™ services, a few of which include HP Home and Home Office Store (5th), Best Buy (11th), Target (16th), Circuit City (17th), PC Connection (33rd), eCost (58th), PC Mall (62nd), Northern Tool + Equipment (106th), eToys Direct (126th), PETCO (170th), Rooms To Go (179th), Improvement Direct (191st), ICE.com (193rd), Baby Universe (235th), Multiwave Direct (263rd), Stacks and Stacks (286th), and Spilsbury (385th).

About Databazaar
Ranked in 2006 by Internet Retailer as the 5th largest online Office Supplies retailer in the country, Databazaar.com is one of USA`s fastest growing imaging and information supplies companies. Databazaar’s unique business model serves B2C, B2B and Wholesale/Export computer and printer supplies consumers in more than 23 countries around the world, with corporate headquarters and primary warehousing in Miramar, Florida, (USA) and group companies in India and Hong Kong. Call 954-843-0483 (or 1-888-335-3282 toll-free within the US) or visit http://www.databazaar.com for more information.

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day for almost 200 of the world’s best known retail and manufacturing brands. For more information, visit the company’s website at http://www.channelintelligence.com.

Contacts:
Joy Lee
Manager, Retail Marketing
Channel Intelligence, Inc.
321-559-2336
joy.lee@channelintelligence.com

Oney Seal
Chairman & CEO
Databazaar
954-843-0483
oney@databazaar.com

Topics:

business, Hewlett-Packard, Online shopping, price comparison service, Retailing

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