7/18/06

Big retailers deliver better broadband connectivity in June

At 2.52 seconds, Zappos.com in June provided the fastest response time for shoppers accessing the site using a high broadband connection, says Gomez. Zappos was followed by Dell, Scholastic, OfficeMax and Foot Locker.

Mark Brohan , Research Director

At 2.52 seconds, Zappos.com in June provided the fastest response time for customers accessing the site using a high broadband connection, says Gomez Inc.

Zappos was followed by Dell (2.74 seconds), Scholastic (3.3 seconds), OfficeMax (3.53 seconds), Foot Locker (3.85 seconds), Chadwicks (3.85 seconds), FTD (4.14 seconds), Victoria’s Secret (4.14 seconds), Cabela’s (4.18 seconds), Eddie Bauer (4.21 seconds) and J.C. Penney (4.35 seconds).

Using a low broadband connection, Zappos also provided the fastest site response time: 6.7 seconds. Dell had the fastest dial-up time of 34.44 seconds. Web shoppers typically use a high broadband connection to log onto the Internet from a corporate environment, usually their place of employment. At home most web shoppers use a low broadband connection.

In June a shopper with a high broadband connection could access a Top 50 retail site in 5.65 seconds, compared with 15.44 seconds for a low broadband connection and 56.59 seconds for dial-up.

 Top 50 Performance Index: Site Response Time
 June 1, 2006 - June 30, 2006

Response Time (seconds)
Site Dial Up Low           
Broadband
High          
Broadband 
Dell
34.44
7.22
2.74
Office Max
44.18
10.50
3.53
Footlocker
44.56
9.65
3.85
Netflix
44.78
12.72
5.02
Scholastic
44.90
9.71
3.33
FTD
45.90
12.21
4.14
HP Shopping
46.83
13.40
5.62
Quixtar
47.31
12.86
4.53
L. L. Bean
48.75
12.97
4.45
Cabelas
48.91
10.81
4.18
Macys Store
49.13
12.71
4.91
Williams-Sonoma
49.50
12.10
4.86
Staples
49.71
14.38
4.99
Zappos
50.21
6.70
2.52
J. C. Penney
50.77
12.77
4.35
Avon Shopping
51.30
13.55
5.48
Office Depot
51.38
13.19
4.68
Eddie Bauer
51.65
12.18
4.21
CompUSA
52.48
15.16
6.04
Neiman Marcus
53.62
15.84
5.75
Toys R Us
53.66
12.21
5.13
HSN
53.78
13.09
4.30
Drugstore
54.40
13.82
5.55
Gateway
54.51
16.10
6.35
Wal-Mart
54.90
12.11
4.25
Barnes and Noble
55.30
13.81
4.87
CDW
56.00
20.28
7.85
Victoria Secret
56.26
12.83
4.14
Nordstrom
56.44
19.54
9.34
Amazon
56.45
11.82
4.72
Benchmark Average
56.59
15.44
5.65
Peapod
57.97
21.94
9.87
Circuit City
59.54
14.94
5.15
1-800 Flowers
61.13
19.48
7.15
PC Connection
61.44
17.56
6.40
Chadwicks
63.56
13.57
3.85
Costco
64.44
23.15
9.46
QVC
64.81
15.30
5.42
Sears
65.41
17.62
5.47
Apple Store
69.46
14.60
5.00
Musicians Friend
70.92
16.21
5.16
Overstock
72.23
20.69
8.02
The Home Depot
72.54
21.70
8.02
Buy.com
73.81
18.97
6.43
Best Buy
73.99
20.47
7.18
Gap
74.24
25.65
8.85
Oriental Trading
74.36
17.70
6.15
Newegg
74.84
20.60
6.93
Tiger Direct
82.87
18.97
6.92
Target
87.39
26.87
8.96
Sony Style
94.64
21.39
6.27

 Copyright © 2006 Gomez, Inc.                                      www.gomez.com

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