7/12/06

Big retailers deliver better site consistency in June

June was a good month for web site consistency for the largest online retailers, says Gomez. The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable.

Mark Brohan , Research Director

June was a good month for web site consistency for the largest online retailers, says Gomez Inc.

Gomez Inc. compared the web’s 50 largest retailers on consistency and variability and assigned each retailer a specific rating. The top 10 retailers receiving a rating of “excellent” were: Zappos, OfficeMax, Scholastic, FTD, Cabela’s, J.C. Penney, Drugstore.com, Office Depot, Eddie Bauer and Dell. A total of 33 top 50 retailers received a rating of excellent for June.

The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable because of downtime. The variability of response time and the number of minutes out are combined to create each retailer’s consistency rating, Gomez explains.

The variability of response time is key and the amount of time a site is accessible is crucial to achieving a top ranking, Gomez says. Among the retailers receiving a rating of “good” for their performance in June were: CDW, Musician’s Friend, Buy.com, Overstock, Oriental Trading, The Home Depot, Costco, Tiger Direct and Gap.

Top 50 Web Site Consistency Benchmark
June 1, 2006 - June 30, 2006

Retailer

Consistency Rating

Variability (Seconds)
# of Errors
Zappos
Excellent
13.82
137
Office Max
Excellent
16.96
161
Scholastic
Excellent
17.02
179
FTD
Excellent
17.22
190
Cabelas
Excellent
17.84
192
J. C. Penney
Excellent
20.29
196
Drugstore
Excellent
20.90
199
Office Depot
Excellent
20.97
203
Eddie Bauer
Excellent
19.12
209
Dell
Excellent
10.92
223
Amazon
Excellent
22.40
214
Quixtar
Excellent
18.34
227
L. L. Bean
Excellent
19.22
229
Barnes and Noble
Excellent
20.84
232
Williams-Sonoma
Excellent
19.35
235
Macys Store
Excellent
18.77
238
Wal-Mart
Excellent
21.60
253
HSN
Excellent
20.70
269
Neiman Marcus
Excellent
20.39
278
Gateway
Excellent
20.03
279
Footlocker
Excellent
16.15
289
Toys R Us
Excellent
19.81
293
HP Shopping
Excellent
18.53
299
QVC
Excellent
24.88
296
Staples
Excellent
20.16
318
Netflix
Excellent
17.18
322
Chadwicks
Excellent
24.66
327
Victoria Secret
Excellent
21.17
336
Avon Shopping
Excellent
19.49
358
Circuit City
Excellent
23.07
379
Apple Store
Excellent
26.47
383
Nordstrom
Excellent
20.68
396
CompUSA
Excellent
19.46
407
Benchmark Average
Excellent
22.41
407
PC Connection
Excellent
22.44
410
1-800 Flowers
Excellent
23.30
412
Peapod
Excellent
21.82
417
Sears
Excellent
25.37
419
CDW
Good
22.58
457
Musicians Friend
Good
25.60
476
Buy.com
Good
27.23
519
Overstock
Good
27.12
539
Oriental Trading
Good
26.05
554
The Home Depot
Good
26.28
573
Costco
Good
24.66
614
Tiger Direct
Good
28.91
784
Gap
Good
27.05
796
Best Buy
Fair
27.54
896
Newegg
Fair
28.03
899
Sony Style
Fair
31.85
1,011
Target
Fair
23.47
1,807

Copyright © 2006 Gomez, Inc.                                       www.gomez.com
Consistency = A qualitative representation of consistency ratings that are created with the lowest total score (Variability + Errors) being normalized to 100. Above 98 = Excellent, above 95 = Good, above 85 = Fair, and below 85 = Poor.
Variability = The range between the high and low values of one standard deviation from response time.
# of Errors = Test failures or timeouts caused by site unavailability.

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