Kurt Peters , Executive Editor
New Capabilities Provide Marketers Critical Insights for Making Informed Business Decisions
Scottsdale, AZ June 13, 2006 iCrossing (http://www.iCrossing.com), a leading interactive marketing agency, today announced the launch of a major update to its proprietary search analytics platform, Interest2Action (I2A).
Since its initial release in 2001, I2A`s suite of services has been refined and enhanced based on active use by several of the world`s top brands. It now offers marketers more comprehensive data to measure the success of their interactive campaigns and understand the analytics that matter most to their business.
"Today`s successful marketers know that to reach the right audience, with the right message, at the right time, they need the right metrics," said Jeffrey Herzog, CEO, iCrossing. "We`ve always recognized that keywords are customers and I2A provides marketers with the insights that are most relevant to their business, so they can make better informed business decisions both online and offline."
As with previous releases, I2A can be configured to meet clients` specific goals. This latest release adds more detailed reports that provide deeper insights into search behaviors, including:
-- Customer analysis with keyword cost data;
-- Consolidated natural search comparisons versus paid;
-- Keyword analysis of pre-click to post-click activity; and
-- Multiple views of how keywords drive actions.
"I2A is the best tracking solution I have seen," said Megan Bettinger, Web Marketing Leader at Genworth Financial. "iCrossing has developed an innovative technology that enables companies to better monitor, measure and manage their interactive marketing efforts and, in turn, gain the insights necessary to target specific customers and raise online visibility."
In addition, I2A is seamlessly integrated into Bid2Action(TM) (B2A), iCrossing`s paid media management platform, which incorporates both natural and paid search terms into a comprehensive keyword portfolio management system for managing client campaigns.
iCrossing is the interactive marketing agency that uses search-derived insights to deliver the right message to the right people at the right time, allowing you to better engage your target audience online and build profitable, lasting relationships between your brand and your customers. Headquartered in Scottsdale, Arizona, with offices located in Chicago, Dallas, New York and San Francisco, iCrossing provides interactive marketing services and technologies that empower your customers to connect with your brand at their point of interest, wherever, whenever and however they initiate a search. iCrossing was named the 2005 Agency of the Year: Best Search and one of the Top 25 Interactive Agencies by OMMA: The Magazine of Online Media, Marketing & Advertising (OMMA). It also ranks as a "Top 50" interactive advertising agency according to Adweek, Media Magazine and Advertising Age. For more information, please visit http://www.iCrossing.com.
For all press inquiries, please contact Jennifer Pelczarski at 1-480-282-6036 or firstname.lastname@example.org.
Certain statements contained in this document may be deemed to be forward-looking statements. iCrossing intends that such forward-looking statements be subject to the safe-harbor created thereby. Such forward-looking statements include, but are not limited to: (i) expectations of increased sales coverage and further market penetration for the new service and technology, and (ii) iCrossing`s ability to complete the development and commercialize the new technology and, (iii) iCrossing`s ability to be approved for patents on its new technology. iCrossing cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements contained herein. Such factors include, but are not limited to: (a) changes in the market for iCrossing services; (b) the failure of iCrossing`s services to deliver commercially acceptable performance; (c) iCrossing`s ability to complete service agreements with clients for its services.