6/09/06

B&H – the World`s Leading Retailer of Professional Photo, Video, Pro-Audio, and Digital Imaging Products – Selects...

Kurt Peters , Executive Editor

Mercado Chosen for Best Performance, Ease-of-Use, Outstanding Customer Service, and E-Commerce Expertise

PLEASANTON, CA, June 5th , 2006 - Mercado Software, the industry’s leading provider of e-commerce search and merchandising solutions, today announced that B&H; Photo-Video has selected Mercado CSN™ to improve navigation, merchandising effectiveness, and search on their e-commerce site.

With over 30 years of success, New York-based B&H; Photo-Video is the world’s leader for professional photo, video and pro-audio equipment. They stock over 160,000 items, including every variety of imaging product and accessory. The B&H; customer base ranges from professional photographers to film students – to people looking to buy a very special item for that unique imaging problem. B&H; is Number 118 in the recently published 2006 Internet Retailer Top 500 Guide.

As the professional source, B&H; has always understood the importance of presenting the right information in the right way during a customer’s buying experience. Their sales focus has shifted as customer needs and habits have changed. The evolution from an exclusively in-person shopping experience to a dynamic multi-channel and international sales strategy has been key to the rapid growth B&H; has experienced.

B&H; needed a reliable and easy-to-maintain e-commerce search and navigation system that would meet the needs of their aggressive multi-channel sales strategy. In addition to the proven reliability of Mercado CSN, B&H; was very impressed by Mercado’s technical expertise, their knowledge of real world retail and e-commerce, and their outstanding customer service.

Another factor in B&H;’s selection of Mercado CSN was its outstanding merchandising functionality which increases the average size of each sale by displaying customized pages of associated accessories and supplies, special deals, and offers to each customer as they navigate the site. B&H;’s marketing teams were also very impressed with Mercado UniClass AutoExtractor™, which will greatly simplify the organization of the site’s product catalogs – bringing together products, accessories and supplies from thousands of different vendors, all of which use differing terms and attributes to describe their products.

“In addition to the proven technical and engineering superiority of Mercado CSN over other search solutions,” said Herschel Jacobowitz, CIO of B&H;, “we were very impressed with Mercado’s can-do attitude and their strong culture of customer service and partnership. Mercado is willing to go to the extra mile to implement the right solution for B&H; – in other words, to create a dynamic, merchandised search and navigation experience, customized for our culture, to our business and for our customers’ interests.”

“B&H; Photo-Video is a great example of a very large, very busy and very complex retail e-commerce web site that relies on outstanding search and navigation,” said Corey Leibow, CEO of Mercado Software. “We know what keeps executives at companies like B&H; up at night. We understand how to address their problems and provide an e-commerce solution that not only scales to meet their site’s rigorous demands, but is easy enough for their marketing team to maintain and update without requiring constant IT support.”

About Mercado Software

Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy`s, Target, Tower Records, MSN Shopping, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado’s solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

About B&H; Photo-Video

B&H; has been serving markets for more than 30 years. Through all those years their goal has been to earn the trust of their customers. To do this they knew they must offer competitive pricing, but also knew low prices alone could not make their business superior. They are determined to combine honest and helpful dealings with outstanding service before, during, and after the sale. They believe that long term customer satisfaction depends on their ability to maintain a knowledgeable and courteous customer service staff assisted by the best support systems.

B&H; offers the world`s most extensive inventory of photo, video, pro-audio and imaging products, all available at discounted prices in our store, all of them almost always ready for rapid delivery. More than 160,000 items are available for shipment every business day, all from their New York City facilities.

Mark Shapiro
Davis-Marrin Communications
858-573-0736
cell 619-249-7742
mshapiro@davismarrin.com

Topics:

business finance, Loyalty business model, Merchandising, Online shopping, Technology Internet

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