6/05/06

POWERREVIEWS HELPS RETAILERS INCREASE ORGANIC SITE TRAFFIC WITH RELEASE OF UNIQUE ‘2X2’ SEARCH ENGINE OPTIMIZATION...

Paul Demery , Managing Editor, B2B E-commerce

Retailers Can Now Automatically Improve Search Engine Rankings, in Addition to Leveraging Benefits of PowerReviews’ Free, Enterprise-Class Customer Review Service

Millbrae, Calif., June 1, 2006 – PowerReviews, the pioneer in providing a free, outsourced customer review service to retailers and brands, today announced the availability of its ‘2x2’ Search Engine Optimization Minisite, a first-of-its-kind feature to help retailers automatically improve search engine rankings and increase organic site traffic using legitimate, “white hat” strategies. PowerReviews effectively doubles the number of indexable product pages on a retailer’s web site and adds two additional backlinks to each product page. Retailers who want to increase their organic search traffic now have a powerful new tool to drive consumer traffic to their sites – at no charge.

“The PowerReviews SEO Minisite has increased the number of pages indexed in Google and Yahoo! and increased the traffic we receive from these search engines. We used to be hidden in Google for our own branded products. Now, with PowerReviews, we get instant rankings and additional pages in the search engines,” commented Brett Allsop, President of Allsop, a leader in computer accessories. “With PowerReviews’ ‘2x2’ functionality, we generally appear on page one in Google for our important keywords. For instance, we’re now listed first out of more than six million results when searching for ‘best CD organizer.’ This capability is an incredibly powerful boon to our sales efforts.”

Customer-generated review content is particularly useful to search engines because it contains words and phrases that are unique from technical specifications and standard manufacturer descriptions. PowerReviews’ SEO Minisite exposes customer-generated terms to search engines that other customers use to find the very same products. When customers enter misspellings, they match misspelled words in the reviews. Using accepted "white hat" strategies, PowerReviews ensures that major search engines index and retain product and review data. The SEO Minisite is openly published as "Printable Views" while other companies use hidden links to secret landing pages that can endanger a site`s search engine placement. Additionally, PowerReviews provides an additional, untracked link from PowerReviews.com to the retailer’s product detail page.

Overcoming Typical SEO Challenges
Search engine optimization typically poses a number of challenges to retailers. Firstly, many retailers rely on their merchandisers to create the content and keywords to feed their SEO efforts. This is difficult, time consuming and a distraction to the merchandisers. Additionally, improving SEO requires a high level of technical investment and changes to a site’s core infrastructure. This means that SEO often sits on a retailer’s project “to-do” list for years, despite its importance.

While most SEO optimization efforts focus on only a few products or a few keywords due to cost, the PowerReviews’ SEO Minisite automatically expands SEO coverage for free to all products with reviews based on the keywords that their customers use naturally. The SEO Minisite is especially effective at reaching “The Long Tail” of queries in which customers are searching for specific items or multi-word phrases.

“Many retailers have not been able to improve their rankings or even know how to approach the issue,” said Andy Chen, founder and CEO of PowerReviews. “With our ‘2x2’ SEO Minisite, retailers can significantly improve their search rankings and help drive customers to their sites, free of charge, while leveraging the industry’s most feature-rich review capabilities.”

Unique Benefits of PowerReviews’ ‘2x2’ SEO Minisite:
• Through PowerReviews’ Asymmetrical ASP technology, landing pages are published to the retailer’s own website, meaning there is no dependence on third party servers or outside domains.
• There is no additional effort required to get the benefits of the ‘2x2’ Minisite; the capability can simply be “turned on” thanks to PowerReviews’ unique Asymmetrical ASP model.
• The additional link from PowerReviews.com is another benefit of participating in the reviews network; this is something that most companies pay for today.
• Superior optimization. Retailers benefit from a URL, title and link text that includes relevant category, sub-category, brand, model number and product name.
• CSS control, which gives retailers the ability to match the look and feel of landing pages to their main site.
• Built-in Google Sitemaps support. PowerReviews automatically generates a URL listing that can be fed into Google Sitemaps.
• Built-in Yahoo! Search support. PowerReviews automatically generates a URL file that can be fed into the free Yahoo! Search submission page.

About PowerReviews
PowerReviews provides brands and retailers with a complete solution for customer product reviews – fully outsourced, white-label and most importantly, free of charge. The company developed patent-pending implementation and customer-facing technologies to deliver this service free to retailers while providing enterprise-quality functionality and reliability. PowerReviews is a privately held company with $6.25 million in Series A funding from leading Silicon Valley venture capital firms Menlo Ventures and Draper Richards. For more information visit www.powerreviews.com.

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Contacts:
Andrea Roesch
Tier One Partners
650-868-4654
aroesch@tieronepr.com

Kathy Wilson
Managing Partner
Tier One Partners, LLC
781-652-0499
kwilson@tieronepr.com

Topics:

Backlink, Search inventory marketing, SEO contest, SEO Copywriting, Yahoo!

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