6/05/06

Channel Intelligence Expands Patented Retailer Solutions Technology to the UK and Europe

Paul Demery , Managing Editor, B2B E-commerce

GENEVA, Switzerland – June 6, 2006 – Channel Intelligence (CI), the international leader in Web-initiated ecommerce services, announced today the expansion of its SellCast Online service to the UK and Europe. The service enhances retailers’ performance in comparison shopping engines (CSEs) and online marketplaces, providing an innovative solution to help retailers meet the demands of European consumers as they increasingly rely on the Internet to research and complete product purchases.

CI’s SellCast Online is currently used by the leading retailers in almost every major retailing vertical in the U.S., and demand is increasing overseas as European retailers recognize the growing importance of providing consumers with comprehensive, accurate product information online, including product availability and price. The SellCast Online service now supports European comparison shopping engines such as Kelkoo, Yahoo! Shopping, PriceRunner, Froogle UK, Shopping.com UK, NexTag UK and Shopzilla UK.

“Channel Intelligence’s expansion into the UK and European market presents an exciting opportunity” said Bill Rowley, General Manager of Yahoo! Shopping Europe. “They have helped many merchants in the U.S. optimise their catalog data feeds as well as increase traffic and online sales -- we feel confident they will do the same here for retailers working with Kelkoo and the Yahoo! Shopping”.

Shailesh Adhav, Managing Director of Europe for Channel Intelligence, commented, “The establishment of SellCast Online in Europe provides retailers with a unique solution to more effectively use comparison shopping engines and other advertising partners. Several UK retailers have subscribed to our services and we anticipate rapid adoption throughout Europe over the next few months as retailers look for ways to meet the growing popularity of online shopping.”

SellCast™ Online is the component of Channel Intelligence’s SellCast™ Retailer Solutions services designed to drive qualified buyers to retailers’ online and local stores. Other components of SellCast™ Retailer Solutions are SellCast™ Local, which helps consumers shopping on CSEs find specific products at local retail stores, and SellCast™ Product Pinpointer, which provides comprehensive product locator services for a retailer’s Web site. SellCast™ Retailer Solutions facilitate qualified online and local retail traffic through patented data optimisation technology, allowing retailers to provide consumers with more where-to-buy choices and also enhance channel profitability through decision support and profitability reporting analytics.

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimisation technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day. CI clients include nearly 200 of the world’s best known retail and manufacturing brands such as Philips, Best Buy, LG Electronics, Baby Universe, Canon, Circuit City, eToys Direct, Epson, Fujifilm, HP Home and Home Office, ICE.com, Northern Tool + Equipment, Olympus, Panasonic, PC Mall, Rooms To Go, Target, Things Remembered and more. For more information, visit the company’s website at http://www.channelintelligence.com.

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Contact:
Shailesh Adhav
Managing Director
Channel Intelligence (Europe)
Chemin des Chataigniers 10a
1292 Chambesy, Switzerland
011-41 (0) 79 824 5649
shailesh.adhav@channelintelligence.com

Topics:

Information technology management, Kelkoo, Online shopping, Retailing, Yahoo!

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