5/22/06

DemandTec Delivers Consumer-Centric Merchandising and Marketing Software to Advance Auto Parts

Paul Demery , Managing Editor, B2B E-commerce

America’s second-largest automotive parts retailer selects DemandTec Price™ and DemandTec™ Promotion solutions

CHICAGO – Retail Systems 2006 Conference and Expo, Booth 1702 - May 22, 2006 – DemandTec, Inc., the leading provider of Consumer-Centric Merchandising, Sales, and Marketing software for retailers and consumer products firms, announced today that Advance Auto Parts, Inc., a fast-growing Fortune 500 company, will implement the DemandTec Price™ and DemandTec Promotion™ applications for Consumer-Centric Merchandising and Marketing.

DemandTec will assist Advance Auto Parts in achieving a higher level of product pricing science and promotion analytics through the use of DemandTec Price™ and DemandTec Promotion™.

“Advance Auto Parts has an outstanding reputation for leading its industry segment in parts availability, price, and customer service,” said Dan Fishback, CEO of DemandTec. “As retailing becomes increasingly competitive, it is essential that retailers possess a broad and accurate knowledge of their customers’ wants and needs. We are proud to deliver DemandTec solutions to Advance Auto Parts, and we’re confident that our relationship will be a successful, long-lasting one.”

About Advance Auto Parts
Headquartered in Roanoke, Va., Advance Auto Parts is the second-largest retailer of automotive aftermarket parts, accessories, batteries and maintenance items in the United States, based on store count and sales. As of April 22, 2006, the Company operated 2,927 stores in 40 states, Puerto Rico, and the Virgin Islands. The Company serves both the do-it-yourself and professional installer markets.

About DemandTec

DemandTec`s Consumer-Centric Merchandising, Sales, and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize, and execute consumer-centric merchandising, sales, and marketing programs based on a quantified understanding of consumer demand. DemandTec customers include B&Q;, Best Buy, Brookshire Grocery Company, Delhaize America, Duane Reade, Giant-Carlisle, Giant Eagle, H-E-B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com.

Media Contact:
Cassandra Moren
DemandTec, Inc.
(650) 226-4690 cassandra.moren@demandtec.com

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Topics:

Advance Auto Parts, Online shopping, Promotion, Retailing, Trade marketing

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