Paul Demery , Managing Editor, B2B E-commerce
Kaon 3D PDF™ brings remarkable compression to PDF documents with 3D objects, dramatically reducing file size for easy email transmission and reduction in space requirements
Chicago, IL - May 8, 2006 – Kaon Interactive, Inc. (Kaon), creators of 3D interactive marketing solutions that bring products to life, today announced that its Kaon 3D PDF™, integrated with the Adobe Portable Document Format (PDF), now offers marketers new opportunities to deliver captivating, 3D realism and interactive capabilities within sales and marketing documents. Kaon’s proprietary compression technology dramatically reduces file size, allowing marketers to easily send PDF files with 3D objects in email marketing campaigns. It also speeds up the time to open the document and enables e-catalog websites – even those with hundreds of products – to have a PDF document with 3D objects stored and ready for downloading with each product.
The Kaon 3D PDF is a companion product to the Kaon Advisor™, a solution that combines compelling 3D interactivity with relevant product information and messaging. Users “experience” products by investigating moving parts, viewing and measuring products from every angle, sampling color options and exploring unique features. Kaon’s technology helps companies deliver a rich, engaging customer experience that is closest to an ‘in-store’ encounter - increasing the likelihood to purchase. The interactive PDF files with 3D objects, viewed using Adobe’s virtually ubiquitous, free Adobe® Reader® 7.0 software, offers the same product interactivity, animation and messaging, delivering a dynamic experience for sales, marketing and training purposes in a familiar format.
“Being able to give our customers the opportunity to download a product PDF that offers the same compelling, interactive capabilities is remarkable,” said Bethanie Benoit, marketing project manager of analytical sensors at Sensata Technologies (formerly the Sensors and Controls division of Texas Instruments). “The customer’s experience now goes far beyond our site. They can ‘take it with them,’ and easily share it with others.”
“Our customers, however, aren’t the only ones who can benefit from this advanced technology,” Bethanie continued. “Our sales and marketing teams now have the ability to incorporate this dynamic capability as a sales tool, within emails and many other marketing initiatives.”
Kaon 3D PDF Benefits
• Superior Compression (Kaon’s proprietary compression technique dramatically reduces file size, allowing for easy transmission of documents, such as emails)
• Faster Download Times (Because files are smaller using the compression technique, this also allows for faster download)
• Faster Viewing Times (Because files are optimized by Kaon’s patent pending technology, Adobe Reader allows for faster download)
• Better User-Control and Navigation (A custom system provides easy-to-use toolbar, intuitive rotation and smooth camera motion)
• Measuring Capability (A point-to-point measuring system ensures product is the right size and fit) • Product Options (Users are able to view various feature options, i.e., color selections)
• Mouse-over Hot Spots (Users are able to obtain more information or trigger animation sequences using mouse gestures such as hovering over a place on the 3D model)
“Kaon 3D PDF provides customers the ability to deliver a compelling, interactive experience that harnesses the strengths and reach of Adobe Reader and PDF,” said Ricky Liversidge, director of product marketing, Knowledge Worker Solutions Business Unit at Adobe. “Incorporating 3D objects with interactive capabilities in Adobe PDF, helps take the experience of online sales and marketing documents to a new level. Kaon’s customers can use the Acrobat® software family to further extend the utility of PDF files with 3D objects by driving collaborative review processes, adding comprehensive document security and control measures, and easily combining files of all types into one, polished document.”
PDF files with 3D objects can also be downloaded from Kaon’s 3D Catalog, a solution that brings the Kaon Advisor’s capabilities to a catalog level, i.e., allowing companies to showcase hundreds of products with 3D realism and interactivity. Using Kaon’s technology, PDF documents with 3D objects are automatically generated for each product. In fact, Kaon now boasts the largest number of 3D interactive PDF files developed from a single e-catalog, with 275 3D PDF documents. The Kaon 3D Catalog is surprisingly affordable, and has made it possible for both large and small to mid-sized companies to bring entire product catalogs online or enhance existing, static websites.
“The combination of our products, and Adobe Reader and PDF, offers an incredible opportunity for companies to deliver visually compelling and engaging sales, marketing and training mechanisms,” said Gavin Finn, president and chief executive officer of Kaon Interactive. “New doors have been opened for sales and marketing teams with the ability to transfer the dynamic, 3D interactive experience to a PDF – a format that everyone knows and uses. Email marketing and sales training documents have a whole new meaning now.”
About Kaon Interactive
Kaon Interactive, Inc. creates 3D interactive marketing solutions that bring products to life. Kaon’s 3D realism enables product manufacturers, distributors and retailers to deliver a rich, engaging customer experience by combining compelling product interactivity with relevant product information and messaging, resulting in an experience that is closest to an ‘in-store’ encounter, increasing the likelihood to purchase.
Founded in 1996, Kaon is dedicated to helping companies improve their marketing and sales effectiveness by clearly differentiating and communicating product offerings, shortening the buying cycle, reducing marketing and printing costs, and enhancing the knowledge of customers, sales teams and channels. Kaon has deployed more than 1,000 interactive applications to a wide variety of fortune 500 industry customers including Dell, Sony, Ricoh, Panasonic, Cisco Systems, Juniper Networks, Nortel Networks, and Sun Microsystems, among others.
Kaon is privately held, with corporate headquarters in Maynard, Massachusetts and has a West Coast sales and service office in San Diego, California. To ‘experience’ a demo and learn more about Kaon, visit www.kaon.com.
Darlene Hollywood/Heidi Boie
Darlene Hollywood Public Relations
Adobe, Acrobat and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.