Paul Demery , Managing Editor, B2B E-commerce
Crossing the “last mile” to convert shoppers into buyers
Pleasanton, CA and San Antonio, TX (April 5, 2006) – Tentoe is introducing its online product merchandising solutions at the Gartner RetailVision expo in San Antonio, Texas, April 4 - 7. Easy to create and deploy, Tentoe solutions afford vendors greater control over their product and brand messages at the point of purchase, convert more shoppers into buyers, and provide immediate results for measuring return on investment.
The perennial challenge of online merchandising is the disconnect between the vendor and the consumer at the point of purchase, the product page. Tentoe radically changes this model with a two-part solution that affords vendors greater control over the merchandising and display of their products online. With Tentoe, shoppers experience a richer, more engaging interaction with products, while vendors and resellers alike ring up more sales.
The first element allows vendors to transform product information (description, specifications, and images) into rich, interactive media display known as Virtual Sales Rep (VSR). Tentoe VSR engages shoppers with flash or video demos, 360-degree product views, zoom-in, click-to-buy and comprehensive product data. Tentoe’s patented on-the-fly assembly capability means that vendors can rapidly convert static product information into rich media VSRs.
The second element of is the Tentoe Channel Manager, a secure, hosted application that enables vendors to deploy any number of VSRs to resellers in real time. Since the existing Tentoe Network extends to virtually all of the leading online retailers, vendors control where and how they want their product story told. Once they have syndicated the necessary VSRs to their channel, they can manage and change VSR content at any time. For example, vendors can add promotions, offer related products, and update product information – all in real time.
Tentoe Reporting completes the loop in online merchandising. A suite of reporting tools allows vendors to monitor all deployed VSRs and measure return on investment at the product page level, monitor channel performance and measure overall sales impact and return on investment. Vendors can track such details as product page visits, VSR opens, play durations, and, most importantly, buy button clicks. Armed with this real-time information and Tentoe’s on-the-fly editing capability, vendors can achieve maximum return on their online marketing dollars.
“Our goal is to create a better shopping experience for the consumer that delivers more sales for vendors and resellers alike”, said Tom Fristoe, president and CEO of Tentoe. “Virtually every major online retailer and many top consumer electronics vendors use our solutions. We have generated more than ten million minutes of product viewing and helped sell millions of dollars of consumer electronics products.”
To contact a Tentoe Sales Manager, call 1-866-343-4310. Stop by the Tentoe booth at Gartner RetailVision to see Tentoe Online Product Merchandising Solutions in action as well as a chance to win a new Epson P-4000 Multimedia Viewer.
Tentoe product merchandising solutions deliver a highly interactive shopping experience at the point of purchase, the product page, through powerful content transformation tools, just–in-time delivery and real-time analytics. As experts in the online shopping world, Tentoe transforms existing product information into interactive product merchandising solutions that inform, entertain and motivate consumers. Tentoe acts as a conduit between vendors and resellers creating a vast network of delivery points. Just-in-time delivery is achieved through patented syndication technology that provides unlimited content deployment across the Tentoe Network, guaranteed. Results drive success, which is why Tentoe offers a comprehensive suite of real-time online analytics tools that illuminate consumer trends and behaviors. Gain market perspective to affect future performance. Tentoe is a leader in delivering unique, engaging content that increases conversion rates and drives sales. Learn how to bring new life to your product information and turn shoppers into buyers. For more information, please visit www.tentoe.com.
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Jennifer Campbell | Assistant Account Executive | 415.844.6255
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