4/06/06

Retailers to Benefit from Response Mine and Channel Intelligence Partnership

Kurt Peters , Executive Editor

ATLANTA - Response Mine, an Atlanta-based interactive advertising agency, has selected Channel Intelligence (CI) to provide SellCast™ Retailer Solutions, an online shopping feed service developed by CI, as a value-added service for its clients. SellCast™ optimizes and syndicates retailer product data feeds to comparison shopping engines like Shopzilla.com, NexTag.com and Shopping.com.

"Channel Intelligence helps get the product feed organized and cleaned up in a way that no one else can," says Ken Robbins, president, Response Mine. "We will be able to help our retail clients generate more sales and profits by optimizing the feed, much like we do with paid search."

Orlando-based CI introduced its reseller partnership program to facilitate business relationships with leading SEM, marketing and e-commerce platform companies to increase the strategic business advantages offered to their clients.

“We are very impressed with Response Mine’s award-winning history and their commitment to providing top notch value-added services to their clients,” says Rob Wight, president and CEO, Channel Intelligence.

About Channel Intelligence
Channel Intelligence (CI) is the leading provider of on-demand data solutions designed to drive Web-initiated commerce. Every day CI delivers more than $3 billion in product value across the Internet through its patented technology, making the Web more profitable for leading manufacturers and retailers. Clients include brands such as Best Buy, Black & Decker, Canon, Circuit City, eToys Direct, Fujifilm, HP Home and Home Office, ICE.com, LG Electronics, Palm, Panasonic, Rooms To Go, Target, and hundreds more. Channel Intelligence, Inc. is a privately held company headquartered in Orlando, Florida with offices in Geneva, Switzerland. Visit www.channelintelligence.com for more information.

About Response Mine
Launched in 2002, Response Mine is an Atlanta-based interactive advertising agency specializing in search engine marketing, online retailing and consumer lead generation. The agency provides Internet marketing campaigns to clients such as the Home Depot, Rooms To Go, Liberty Medical Supply, Hamilton Beach, EarthLink, and Flowershop.com. Response Mine is a spin-off of Atlanta-based Bennett Kuhn Varner (BKV) Inc., one of the largest, independent direct response ad agencies in the country. For more information, call 404-233-0370 or visit www.responsemine.com.

For more information contact:
Maizie Hale/Jennifer Sturgeon
Maizie Hale Public Relations
404-261-7080
mhpr@maiziehalepr.com

Ken Robbins
President
Response Mine
404-233-0370
ken@responsemine.com

Joy Lee
Manager, Retail Marketing
Channel Intelligence Inc.
321-559-2336
joy.lee@channelintelligence.com

Topics:

business finance, Direct-response marketing, marketing, Technology Internet

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