3/15/06

The Inside Store Selects Mercado bFIRST On-Demand Search & Merchandising Solution

Kurt Peters , Executive Editor

Site enhancements to include online merchandising with a personal touch

PLEASANTON, CA, March 14, 2006 - Mercado Software, a leading provider of e-commerce search and merchandising solutions today announced that The Inside Store ( www.insidestore.com), a state-of-the-art online resource for home renovation and design needs, has selected Mercado bFIRST – the industry’s most comprehensive search & navigation, and advanced merchandising ASP solution – to drive sales and increase average order size on their e-commerce web site.

With a mix of high-quality name brands, fast & easy shipping, and top-notch customer service, The Inside Store aims to be the customer’s first choice for fine home fixtures and accents. Offering a wide range of products from leading manufacturers, including such brands as Kohler, Grohe, American Standard, Toto, and Jaccuzi, The Inside Store’s knowledgeable team of experts strives to make buying for the home an easy and enjoyable experience.

With well over 100,000 different SKUs – and new products being added every day – The Inside Store needed a top-notch product search & navigation solution with strong merchandising capabilities that would assist their customers in finding the right products and supplies for their projects.

When it became apparent that The Inside Store had outgrown its current search solution, they turned to Mercado to implement higher quality search and navigation that would deliver a more focused search and more concise results. With Mercado bFIRST, their customers – a mix of consumers, do-it-yourselfers and contractors – will be able to easily find what they are looking for, and buy it. Creating a complete shopping experience, Mercado bFIRST’s merchandising capabilities provide these customers with additional choices and selections to go along with their search selections.

“Because of our rapid growth, we not only need robust e-commerce search that can be implemented very quickly, but we require a solution that will grow as our needs grow,” said Eli Katz, CEO of The Inside Store. “We looked at many of the vendors in the market and picked Mercado because it offered the best combination of product search and merchandising. As a small and fast growing company, it’s important that we focus on our core competencies, and leave some of our technology up to a best-of-breed partner like Mercado.”

“The Inside Store is a perfect example of a rapidly expanding business that needs an e-commerce solution that can grow with the business,” said Corey Leibow, CEO of Mercado Software. “Much more than just a catalog or a big-box warehouse, insidestore.com provides a comfortable hands-on online buying environment for their customers – one that will really see great results through merchandising. We are proud that The Inside Store has selected Mercado and we look forward to participating in their continued success.”

About Mercado Software
Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy`s, Target, Tower Records, MSN, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado’s solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

About The Inside Store

Located in the heart of New York City, The Inside Store ( www.insidestore.com) is a state-of-the-art online resource for home renovation and design needs. Offering over 100,000 products from high quality name brands such as Kohler, Jacuzzi, American Standard, Grohe, Toto and more, with fast, easy shipping and top-notch customer service, The Inside Store aims to be the first choice for fine home fixtures and accents. : For more information about The Inside Store, please call: 888-354-9898

Topics:

business, Commerce, J. C. Penney, Retailing, Target Corporation

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