3/13/06

Benchmark Brands, Inc., Appoints Michael Margolies Vice President, Creative Services

Kurt Peters , Executive Editor

Atlanta , GA -- March 6, 2006 -- Benchmark Brands, the company that created the category of lower body healthcare with its direct-to-consumer brand FootSmart® , and its newest brand, WalkSmart® , today announced the appointment of Michael Margolies to Vice President, Creative Services. Margolies joins Benchmark Brands from Federated Department Stores, Inc. where he was the Director of Advertising Technology & Prepress for Macy’s West.

In his position with Benchmark Brands, Margolies oversees an in-house creative services staff that includes 15 professionals. The department produces 20 catalogs a year under the FootSmart title with an annual circulation of more than 50,000,000. In addition, Margolies will oversee the development and launch of the newest Benchmark Brands catalog, WalkSmart, which will be mailed 4 times in 2006, and have an anticipated circulation of more than 15,000,000 in 2007. In this position, he also manages the graphic design and production for the company’s two retail websites: www.footsmart.com and www.walksmart.com (which launches this April). Margolies reports to Lisa Rosenbaum, EVP Merchandising, Creative and Product Development.

“Mike brings an impressive track record in understanding the rapidly changing technologies of both pre-media and print production,” said Alan Beychok, president, Benchmark Brands. “Mike’s extraordinary background enables him to manage our fast-paced creative environment. His strong business experience in streamlining workflows and increasing production are essential for our company as we introduce WalkSmart and continue to grow our FootSmart brand,” added Beychok.

Margolies is a 19 year advertising, photography, and technology management leader. In addition to his four year tenure with Macy’s West, Margolies was the Systems, Imaging and Quality Manager for Cabela’s Inc., for five years, and prior to that the Graphic Arts Supervisor & Group Leader at EG&G; REECo, a major contractor for the Department of Energy.

About Benchmark Brands

Founded in 1989 on the belief that a great feeling body starts with comfortable and healthy feet, Benchmark Brands is dedicated to being a leading direct–to-consumer healthcare products manufacturer and marketing company.

With more than 1,000 products and over 30,000 SKUs in inventory, the company manufactures its own proprietary lower-body healthcare products, socks, hosiery and comfort shoes, as well as retailing select products that fit its goal of providing the highest quality health care products that promote wellness and comfort. Benchmark Brands is the only direct-to-consumer retailer that markets a full range of lower-body healthcare products.

Topics:

advertising, Brand, business, marketing, Technology Internet

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