2/22/06

VCOMMERCE LAUNCHES NEW E-COMMERCE STORE FOR DAVID’S BRIDAL

Kurt Peters , Executive Editor

Vcommerce Provides an End-to-End e-Commerce Solution for the Largest U.S. Bridal Retailer’s Total Wedding Store

SCOTTSDALE, AZ – February 21, 2006 –Vcommerce Corporation, a provider of on-demand commerce and fulfillment solutions, announced today that it has launched and is managing David’s Gift Shop (http://www.davidsbridal.com/giftshop.jsp), a new online store for David’s Bridal, the largest and most successful bridal retailer in the U.S. and a division of Federated Department Stores, Inc. (NYSE:FD)(PCX:FD). Vcommerce is providing a hosted, end-to-end solution, with a range of supporting managed services, for this store. This includes the Vcommerce On-Demand Product Catalog, which allows David’s Bridal to offer its customers a comprehensive collection of new wedding-related products and services, in addition to its already expansive proprietary catalog of clothing and accessories for the entire bridal party.

The Vcommerce On-Demand Product Catalog is a unique option for large retailers that provides electronic access to a multi-sourced, pre-integrated product catalog with millions of SKUs and rich product content. It enables retailers to rapidly expand or modify their product offerings without taking on new inventory, more easily acquire manufacturer authorizations and greatly minimize supplier management, insurance costs and risks.

In addition to gowns, tuxedos and accessories for the entire wedding party, consumers visiting www.davidsbridal.com can now browse the new David’s Bridal for wedding favors, personalized gifts, keepsakes, gifts for their new home, honeymoon vacations, beauty and spa services and more. David’s Bridal understands that brides want a large selection of beautiful gowns and expect service and convenience. With the Vcommerce solution, David’s Bridal is now able to offer a one-stop, positive purchasing experience for many wedding necessities.

“By leveraging our proven and flexible e-commerce solutions, we can help multi-channel companies significantly increase customer satisfaction and take advantage of growing opportunities in online channels,” said Vcommerce President, Dan Kennedy. “Working with David’s Bridal to expand and manage their online store translates into superior shopping experiences for their customers and greater efficiencies for their business. We’re pleased that David’s Bridal selected Vcommerce, and we look forward to growing this alliance.”

About Vcommerce
Vcommerce is the leading provider of on-demand commerce and fulfillment solutions for multi-channel retailers and direct-to-consumer companies of all types. With nearly a decade of experience, Vcommerce counts two of the top three fastest-growing online retailers among its clients and has integrated thousands of suppliers and processed over $1 billion in goods for such leading merchants as Target, Overstock.com, Napster, eToys Direct, Univision.com and Sony Playstation®. Companies choose Vcommerce for its proven flexible platform and Web-based management tools that enable them to confidently outsource some or all of their commerce chain functions; manage large-scale supplier and drop-ship integrations, and maintain visibility and control of their high-volume order traffic across disparate business systems and supplier networks.

For more information, please visit www.vcommerce.com, or call 480.922.9922.

Contact:
Brenda Everett
Vcommerce Corporation
beverett@vcommerce.com
480-551-3797

Topics:

Commerce, David's Bridal, Finance, Retailing, Wedding

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