2/17/06

Shop at Home launches cash-back shopping, catalog, and coupons portal

Paul Demery , Managing Editor, B2B E-commerce

Belcaro Group merges sites, benefiting consumers and merchants alike.

DENVER, February 14, 2006 - ShopAtHomeSelect.com and ShopAtHome.com are now a one-stop destination for consumers seeking money-saving opportunities, catalogs and cash rebates, Greenwood Village, Colo.-based Belcaro Group announced today.

"Based on consumer feedback, we`ve integrated the cash-back rebate functions available at ShopAtHomeSelect.com, the catalog request functions of ShopAtHome.com, and the coupons and special offers of both sites into one new, more powerful shopping portal - ShopAtHome.com," said president and chief executive officer Marc Braunstein.

The new portal, www.ShopAtHome.com, combines the features of the company`s two sister sites: ShopAtHome.com, a site featuring more than 700 catalogs, magazines and free e-newsletters, and ShopAtHomeSelect.com, offering cash-back rebates for more than 1000 merchants, specials, and a downloadable reminder software to make sure members never miss a rebate.

"I travel extensively for work, and with ShopAtHome.com I don`t need to worry about store hours. I can purchase airline tickets, book a rental car and even upload and buy digital photos online, anytime, anywhere. And I get cash back with all the convenience. It`s a great deal for me," said Kim, a consultant from Louisiana and ShopAtHome.com customer.

Pay for performance
"Yes, it`s a great deal for the consumer," said Pam Jeffords, vice president of sales for ShopAtHome.com. "But it`s also an incredible deal for merchants, because we offer a unique pay-for-performance model. With more than one-and-a-half million ShopAtHome.com customers, the potential for merchants of all sizes to generate new business is phenomenal."

Evolution
The portal is the latest step in an evolutionary process that began in 1986, with Belcaro Group`s paper catalog of catalogs, which is still printed. Braunstein transitioned from print to Web ten years ago with the first ShopAtHome.com catalog site, followed four years ago by the ShopAtHomeSelect.com in response to consumer demand.

"ShopAtHome.com is one of the largest, dedicated shopping resources on the Web today. Many sites offer coupons and cash back, but ShopAtHome.com is the single place that combines both of those features with a consumer catalog. We are looking forward to announcing more features as we continue to evolve our portal based on consumer feedback," said Braunstein.

About Belcaro Group
Belcaro Group, Inc, founded in 1986, is a privately owned and operated company in Greenwood Village, Colo. Belcaro publishes and mails more than 10 million ShopAtHome catalogs annually, and owns a catalog, magazine and cash-back shopping portal, ShopAtHome.com, which features rebate opportunities at more than 1000 online retailers. ShopAtHome.com generates millions of targeted leads for the direct response industry. For more information visit: www.shopathome.com.

Contact:
Michelle Wood
Manager, Internet Marketing
Belcaro Group Inc.
1+ 303-843-0302
pr@belcarogroup.com

Topics:

coupon, Online retailers, Online shopping, Rebate, Sales promotion

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