2/09/06

Volusion Launches New One-Page Checkout to Reduce Cart Abandonment

Kurt Peters , Executive Editor

Austin, TX (Volusion Inc.) February, 2006 - If you’ve ever shopped at a supermarket, I’m sure you’ve made it a point to find the shortest checkout line. Shopping online is no different and eCommerce shoppers leave behind full carts at an alarming rate. Several independent studies have corroborated cart abandonment rates of up to 75%, while it’s been noted that about half of all prospective customers bail out of their purchases sometime between selecting products and clicking the buy button.

Eliminating the need for multiple steps and required registration, Volusion’s new One-Page Checkout will dramatically increase the number of completed purchases.

Volusion’s new One-Page Checkout, which, as the name implies, reduces the entire checkout process to one simple page, makes ease of use for the merchant’s customers unsurpassable. The fewer steps there are between a customer and a purchase, the better chance for a merchant’s success. The new additions to Volusion’s existing solution will not only increase user-friendliness, they will also work to significantly reduce cart abandonment rates. An issue that has plagued eCommerce providers for years, cart abandonment is one of the most commonly reported obstacles facing eCommerce websites today.

In addition to their One-Page Checkout, Volusion now offers users a “guest” checkout option. By utilizing this option, customers are no longer required to create an account while making a purchase. An account can still be made, which in some instances may provide the customer with more user benefits. However, if a user prefers to remain anonymous, Volusion’s new checkout makes this preference possible. With this new feature, merchants will see an increased number of orders since fewer shoppers will abandon their cart for privacy reasons.

One-Page Checkout will be available in the newest version of Volusion eCommerce Software, Version 4, due out in February 2006. The new checkout has already been well received by critics, enabling Volusion to be nominated as a finalist for the 2006 Codie Awards for “Best eCommerce Solution” for the second year in a row. “The Codie Awards holds the distinction of being the only peer-recognition awards program of its kind in the industry. The Codie Awards program, now in its twenty-first year, remains the standard-bearer for celebrating outstanding achievement and vision in (the software) industry.”*

Since 1999, Volusion has offered eCommerce software, website design services and advanced online solutions for both large and small businesses. Providing clients with easy-to-use tools for building and expanding their online businesses, Volusion offers a broad array of essential business and marketing functions in one customizable package. Volusion enables its clients to increase their rankings across all search engines, as well as improve overall sales. A strong business model, experienced leadership, superior staff and inventive technology has enabled Volusion to flourish- enabling clients to flourish as well. With offices in Simi Valley, CA and Austin, TX, Volusion can be reached online at www.volusion.com.

CONTACT: Mikela Canant, PR Specialist
mikelac@volusion.com
800) 646-3517 X 702

Topics:

Cash register, Point of sale, Retailing, Supermarket, Technology Internet

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