Kurt Peters , Executive Editor
FAIRFAX, VA (Jan. 17, 2006)–Exmplar, Inc., a leading provider of multichannel personalization services designed to help clients achieve a customer-centric approach to their marketing efforts, today announced the promotions of two top executives within its organization.
Ned Shannon has been promoted to Vice President and National Sales Manager. In his new position, he will oversee sales and business development for the entire company. He formerly served as Exmplar’s Vice President of Business Development for the Eastern Region.
Kathyrn Wardell has been promoted to Vice President of Business Development – Retail Services. In her new position, she will oversee the development of multichannel Brand Personalization campaigns for retailers working with Exmplar. She formerly served as Exmplar’s Vice President of Business Development for the Western Region.
“Kathyrn and Ned have been key in helping our clients take the next step in achieving true one-to-one marketing through Brand Personalization,” said Keith Wardell, President and CEO of Exmplar. “In their new positions, they will be better able to advise and develop successful Brand Personalization campaigns and strategies for our clients.”
Since 1998, Exmplar, Inc. has been helping clients deliver relevant messaging to customers through multi-channel marketing programs. Proven to increase sales and profitability, its proprietary Brand Personalization Model simplifies the complex task of customer targeting. Exmplar’s full-service approach allows clients to focus on strategic objectives and planning, while Exmplar handles all aspects of program execution. Exmplar’s clients include HSN Improvements, Staples, 1-800-Flowers.com, Gevalia, and Collectibles Today. For information about Exmplar, visit its website at www.exmplar.com.