1/05/06

Atlas Adds MSN adCenter to its Paid Search System

Paul Demery , Managing Editor, B2B E-commerce

SEATTLE – December 20, 2005 - Atlas (www.AtlasSolutions.com), a provider of digital marketing technologies and expertise, and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the availability of adCenter from MSN within Atlas Search, part of the Atlas Digital Marketing Suite, the industry’s first and only integrated search marketing and online campaign management system.

adCenter provides an API (Application Program Interface) to Atlas Search, enabling Atlas clients to manage paid search listings on MSN together with more than 30 other leading search engines via a single software interface. The relationship with MSN further extends marketers’ ability to buy, track and optimize a search marketing campaign across multiple search engines and in conjunction with their web media campaigns through a single system, reducing complexity, saving time and improving results.

“Atlas Search is a great asset to the MSN paid-search solution. We believe that through this integration Atlas Search clients will better be able to manage their online campaigns while MSN will gain the strategic philosophies of such a forward thinking company,” said David Jakubowski, general manager of Search Strategy and GTM for MSN. “We are very pleased with the integration of Atlas Search and adCenter since this relationship is important to both of our success.”

"Atlas Search continues to stay ahead of the pack by delivering innovative solutions our team needs,” said Matt Spiegel, managing director of Resolution Media, a full-service search marketing firm acquired last month by Omnicom Media Group. “I’m pleased by the integration of the MSN API into Atlas Search and am excited about adCenter’s arrival on the paid search landscape."

Throughout 2005, Atlas Search has been part of a select group of paid search technology companies participating in the testing of MSN adCenter, now in Beta in Singapore and France, and on a limited basis in the U.S.

"MSN and Atlas share a common vision, to make paid search and online advertising as effective, efficient and integrated as possible,” said Karl Siebrecht, senior vice president and general manager of Atlas. “adCenter’s addition of paid search listings and integration into Atlas Search is a clear win for both organizations and particularly for the agencies and advertisers that have come to recognize the value of an integrated media solution."

About Atlas
Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for online campaign management, rich media, search marketing, landing page optimization, reporting, and analysis to maximize their online ROI, and provides a highly scalable ad-serving platform to help online publishers increase revenue.

Atlas delivers the industry`s most complete service and support, serving its clients from offices in Seattle, San Francisco, New York, Denver, and London. Atlas is an operating unit of aQuantive, Inc (NASDAQ: AQNT) and is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC.

About MSN
MSN attracts more than 420 million unique users worldwide per month. With localized versions available globally in 41 markets and 21 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Topics:

Internet marketing, Microsoft, Microsoft adCenter, Pay per click search engines, search engine marketing

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