12/09/05

MORTON MARKETING LAUNCHES RESULTRAK

Kurt Peters , Executive Editor

Online reporting tool allows marketing and business professionals to better track results

Plymouth, Michigan – December 5, 2005 - Morton Marketing, Inc., (www.mortonmarketing.com) a full service marketing communications firm, has announced the public availability of Version 1.0 of Resultrak, the company’s marketing results tracking product. Resultrak (www.resultrak.com) gives marketing professionals and business executives an online, real-time view of marketing results based on website activity.

Resultrak is highly effective for measuring online marketing activity such as search engine marketing and online advertising but can also track “offline” marketing activities. Future versions of Resultrak are currently in development and will include CRM functionality as well as Google AdWords and Yahoo! Search Marketing account management integration.

Fleetilla, Inc. of Trenton, Michigan is the first corporate user of Resultrak and has already realized a significant return because now they understand the source of their website conversions. “We spend a great deal every month on pay-per-click search marketing and up until now we really didn’t have a good way to analyze results. Resultrak shows us specifically what is working which allows us to better allocate our marketing dollars and ultimately improve our marketing ROI,” stated Dennis Reno, vice president of marketing for Fleetilla.

“We are very excited about Resultrak. As a marketing professional myself, I am constantly looking for better ways to track marketing programs and Resultrak is being designed and developed specifically for those purposes. I feel great about Version 1.0 and am already looking forward to the next version which will bring a whole new level of information to our users,” stated Mark Morton, president of Morton Marketing.

Morton Marketing was founded by Mark Morton, who has held executive level marketing positions with IBM, General Motors, Wise Solutions and New World Systems. Organizations interested in the company’s services can call 734-414-9511, or visit the company website at www.mortonmarketing.com where visitors can register for a FREE monthly newsletter on marketing topics.

CONTAC:
Mark Morton
Morton Marketing Inc.
Office: 734-414-9511
Cell: 734-748-1109

Topics:

AdWords, Business marketing, Internet marketing, Marketing effectiveness, Strategic management

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