12/07/05

eHobbies Chooses Amazon Services for End-to-End E-Commerce Solution

Paul Demery , Managing Editor, B2B E-commerce

Technology and Order Fulfillment Now Live

LOS ANGELES--Dec. 7, 2005--eHobbies.com today announced that they have teamed with Amazon Services LLC, a subsidiary of Amazon.com Inc. (NASDAQ:AMZN), to provide a feature-rich experience for eHobbies` customers. The new eHobbies Web site is now open for business at www.eHobbies.com.

"We chose Amazon Services to power our new Web site which will help us provide our base of loyal eHobbyists with an even greater customer experience," said Seth Greenberg, eHobbies co-CEO.

Under the multi-year agreement, Amazon Services and its affiliates provide the technology platform and fulfillment network for eHobbies. eHobbies utilizes the world-class tools provided by Amazon Services to manage merchandising, marketing and customer service.

"We are pleased that eHobbies chose Amazon Services to power their new Web site and fulfill orders for eHobbies` customers," said Wes Herman, Vice President Enterprise Solutions, Amazon Services. "It is our goal to help eHobbies continue to grow and offer their customers exceptional service."

Advantages for eHobbies customers include:

-- Use Amazon username and password to log in and purchase products at eHobbies.

-- Customer reviews on all hobby products will help customers decide what`s best for them.

-- E-mail a friend - all products have an e-mail link.

-- eHobbies inventory is stored in Amazon warehouses. This means customers will experience their world-class shipping services as they work 24/7 to get packages out over the holiday season. -- eHobbies is passing along the savings in shipping costs to our customers. They should see lower shipping costs and faster shipping times on most products.

-- Option to split orders if an item has a different delivery time. Customer determines how and when their order is shipped.

-- eHobbies will continue to supply the widest and latest selection of over 70,000 hobby products, while Amazon Services will provide eHobbies with world-class Web site tools as well as fulfill customer orders utilizing Amazon`s distribution centers.

"Amazon Services, together with its affiliates, provide us with the best of breed in fulfillment and technology," said eHobbies co-CEO Ken Kikkawa. "With Amazon Services providing around-the-clock support in their fulfillment centers, our customers will get eHobbies products fast, while allowing us to focus on merchandising, marketing and customer service."

About eHobbies
Seth Greenberg and Ken Kikkawa went from being employees of the original eHobbies, a 1999 high-profile startup with $40 million in venture capital, to acquiring assets of the company in 2001. The two partners have transformed eHobbies from a dot-com failure into a robust and fast-growing company.

Greenberg oversees marketing, advertising, public relations and business development strategy. He enjoys building an avid and loyal base of eHobbyists and continues to develop an array of impressive profiles on eHobbies in media outlets including features in Business 2.0, NPR, Investors Business Daily, Dow Jones, Money Magazine and Internet Retailer`s Top 50.

Greenberg is passionate about the Internet medium and has significant hands-on experience having worked since 1996 as employee #1 at Word of Net, a search-engine optimization company, opened the Los Angeles office of direct marketing firm YesMail and lent his expertise for startups funded by Zone Venture Capital and Rustic Canyon Partners.

Greenberg began his career in the entertainment industry attending graduate school as a Producing Fellow at the American Film Institute and going on to work as a successful motion picture literary agent. Greenberg is on the Board of Directors of the National Retail Federation`s Shop.org.

Kikkawa is responsible for merchandising, retail operations, finance, human resources and day-to-day management of the company. Along with his team of buyers, Kikkawa is able to offer one of the widest selections of hobby products online along with the newest releases in the model and hobby industry.

Kikkawa has nearly 20 years of experience in store management, retail buying, merchandise planning and merchandise management. Kikkawa has held management positions with leading department store and specialty retailers such as Macy`s, May Company, Federated Department Stores and the Warner Bros. Studio Stores. As a buyer, merchandise manager, director and vice president, Kikkawa has managed several businesses that generated over $250 million in annual sales. He holds a bachelor`s degree in economics from UCLA.

About Amazon Services LLC
Amazon Services LLC is a subsidiary of Amazon.com Inc. (Nasdaq:AMZN) that offers the technical platform, operational capabilities and online retailing expertise that power Amazon.com, Target.com, The Bombay Company, NBA.com Store, and other leading retail sites seeking a world-class, cost-effective e-commerce offering for their customers.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management`s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com`s financial results is included in Amazon.com`s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2004, and all subsequent filings.

Contact:
eHobbies.com
Seth Greenberg
714-736-5148, ext. 201

Topics:

Customer experience, Fulfillment house, Online retailers, Online shopping, Technology Internet

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