12/06/05

Rich media drives 2005 holiday sales; Tentoe’s Virtual Sales Rep sets the standard for holiday purchase decisions

Kurt Peters , Executive Editor

Pleasanton, CA- (November 30, 2005) - Tentoe, Inc., a leader in product information management services, showcased its ability to drive web traffic and increase revenue opportunities in its latest usage study. Tentoe is a online software on demand solution that connects product information to channels and is the only company on the market that can offer guaranteed content delivery to over 60 leading retailers.

Tentoe uses its patented Virtual Sales Rep technology to deliver engaging rich media content that helps etailers with site stickiness and, ultimately, revenue. According to Jupiter Research, “…for every $1 consumers spend online, they spend $6 offline as a result of research conducted on the Internet." This type of behavior is changing the way manufacturers and channels approach the delivery and marketing of its products. “Capturing, retaining and converting customer interest to sales is what Tentoe does best,” says Tom Fristoe, chief executive officer for Tentoe. “By creating site stickiness with our technology, we give channels and manufacturers the differentiation they need to drive business.” Tentoe delivered over 1,000,000 players and over 100,000 hours of view time this year.

Tentoe’s Virtual Sales Rep offers a unique product purchasing experience. It delivers flash and/or video demonstrations as well as 360˚ views, product descriptions and features in a customized wrapper to leading retailers all over the country.

“Virtual Sales Rep helped us convey the real value of the Slingbox, a one-of-a-kind consumer electronics product that let’s customers watch their home TV on their laptop computer,” said Gregg Wilkes, vice president of sales for Sling Media. “With the Tentoe solution in place, we have seen our sales increase as we head into the holiday shopping season.”

Not only does Virtual Sale Rep give prospective customers an engaging interactive product experience, it also gives etailers and manufacturers alike a measurable revenue-driven marketing vehicle. Tentoe reporting showcases time viewed, players opened, most popular players, highest performing locations and gives the ability to forecast product revenue. No other marketing vehicle offers a more complete end-to-end targeted program. Companies like Epson, Kensington and Sling Media have seen proven success with Tentoe’s Virtual Sales Rep. You can see Virtual Sales Rep in action at Amazon.com, BestBuy.com, CompUSA.com and other leading etailers. To learn more about Tentoe, visit www.tentoe.com.

About Tentoe, Inc.

Tentoe delivers software as a service across the Internet that improves how products and their relevant marketing information, including interactive content, are launched and managed by manufacturers into their sales and marketing channels. For manufacturers, Tentoe offers a variety of advanced search and delivery tools through its SKU Launcher service; the company`s SKU Finder portal also allows reseller, retailer, and distributor partners to access complete and up-to-date product information. Both are driven from the ChannelConnect platform, enabling unprecedented connection and communication between manufacturers and their sales and marketing channels. Tentoe`s manufacturer clients include Canon, Epson, Panasonic, and SanDisk; manufacturer data is accessed daily by leading resellers, retailers, and distributors. Founded in 2000, Tentoe is venture-backed and privately held. For more information, please visit http://www.tentoe.com.

Jake Mora
925-251-8076
info@tentoe.com
jmora@tentoe.com
www.tentoe.com

CONTACT: Tom Fristoe 1.925.251.8058 press@tentoe.com

Topics:

Amazon.com, Best Buy, Distribution, Electronic commerce, Online shopping

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