12/01/05

New In Store Pickup Service at Golfsmith

Kurt Peters , Executive Editor

National Golf and Tennis Retailer Adds In Store Pickup Feature on Web Site

Austin, TX December 1, 2005 -- Multi-channel retailer Golfsmith International Holdings, Inc. plans to make shopping for golf and tennis equipment during the holiday season easier than ever with their new In Store Pickup service.

Studies consistently show that today`s shopper has far less free time than just five or ten years ago. With less time and added stress, something that is normally as fun as shopping for golf and tennis gear can become yet another task in a full week. Golfsmith`s new In Store Pickup service changes this.

"In Store Pickup will allow our guests to find the perfect item on their own time, and pick it up on their own terms. It`s all about convenience," said Jim Thompson, president and CEO of Golfsmith. "Golfsmith has been helping golfers get most out of their game since 1967, and we`re excited to help golfers get the most out of their shopping experience, too."

Golfsmith is the first, and currently the only golf retailer that allows customers to buy online and pick up in any one of their 52 retail stores. Shoppers now have the convenience of checking whether an item is available at a specific location before making a trip to the store, and also being able to pick up an order within two hours on in-stock items. In Store Pickup saves more than time - it can also save money. Choosing the pickup option means no delivery or shipping fees on heavy or bulky items.

Golfsmith has a long history of introducing innovative services to consumers. Longtime Golfsmith services include: Golfsmith`s Playability Guarantee, 115% Price Guarantee, Golfsmith Gift Cards, custom fitting on all pro-line golf clubs purchased at Golfsmith retail centers by phone or online, and weekly clubmaking classes at all Golfsmith stores that cover custom clubmaking, club regripping, and clubhead and shaft technology. For tennis, Golfsmith offers certified tennis racquet stringing and regripping with quick turnaround.

About Golfsmith
Golfsmith International Holdings, Inc., is a multi-channel retailer of golf and tennis equipment, merchandise and training curriculum for consumers and golf clubmaking businesses. With approximately 1,200 employees worldwide, Austin-based Golfsmith today operates 52 retail superstores throughout the United States, distributes the Golfsmith golf clubmaker and golf accessories catalogs, and runs an online store at www.golfsmith.com. Through each channel the company offers consumers a wide range of pro-line equipment and apparel, as well as Golfsmith`s proprietary golf brands. Since its inception in 1967, Golfsmith has designed and marketed golf clubs, golf club components and accessories, which today are sold under the following proprietary brands: Lynx®, Zevo®, Snake Eyes®, Golfsmith®, Killer Bee®, Gear for Golf® and Gifts for Golf®. It sells tennis equipment, apparel and services under the Golfsmith Golf & Tennis® brand. Golfsmith also conducts year-round golf training programs for clubmakers and hosts the Harvey Penick Golf Academy, which has taught Mr. Penick`s renowned golf techniques to more than 17,000 golfers. The company also operates wholly owned distribution centers in the United Kingdom and Canada, and it works with distributors in Italy and Japan. Golfsmith reported fiscal 2004 net revenues of $296.2 million. Atlantic Equity Partners III, L.P, a fund operated by First Atlantic Capital, Ltd., is the majority stockholder of Golfsmith.

Press Contact:
Jared Tanner
GOLFSMITH
512-821-4883

Topics:

Electronic commerce, Golf, Golf club, Online shopping, Sports

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