12/01/05

Buggies Unlimited Selects Ecometry Commerce Suite to Automate its Multi-Channel Operations

Kurt Peters , Executive Editor

DELRAY BEACH, Fla., Nov. 30, 2005 – Ecometry Corp., a leading supplier of software for multi-channel commerce, today announced that Buggies Unlimited has selected the Ecometry Commerce Suite to drive its multi-channel operations.

Using the Ecometry Commerce Suite, with its tightly integrated sales and service applications centered around a single customer database, Buggies Unlimited, a business-to-consumer seller of quality golf carts, parts and accessories, will automate and enhance its business applications, including marketing, order management, forecasting, merchandising and purchasing, online shopping, warehousing and shipping, and customer service across all sales channels: Web, call center, catalog, wireless device and store.

“The previous software system that we were using had limitations to our growth and expanded product offerings, and our ability to properly manage and analyze our different selling channels – mainly our Web site and catalog,” said Billy Robbin, vice president of marketing for Buggies Unlimited. “We knew about Ecometry’s software solution and felt that its Ecometry Commerce Suite would be the right fit and would offer us the type of functionally we needed to grow, and continue to be successful.”

Robbin added, “One of our goals was to find a software solution that would integrate seamlessly into our current business model without disrupting our current systems and costing us additional time and resources. With Ecometry’s software, the conversion was easy, quick and very flexible.”

The Ecometry Commerce Suite enables users to cost-effectively acquire and retain customers, manage relationships with partners and suppliers and make instant, informed marketing and operational decisions that can increase revenues while lowering operating costs.

“We pride ourselves on providing our customers with a software solution that will not only help them to enhance the current systems they already have in place, but one that is flexible enough to grow and expand with them,” said John Marrah, president and CEO of Ecometry.

About Buggies Unlimited
Based in Richmond, Ky., Buggies Unlimited, the largest business-to-consumer seller of golf carts, parts and accessories for all makes and models, services its customers through its retail store in Richmond, its Web site and its catalog. For more information, visit the company’s Web site at www.buggiesunlimited.com.

About Ecometry
Ecometry Corp. is the premier provider of customer-focused software solutions for direct- and multi-channel commerce. Its products include the Ecometry Commerce Suite, a high-volume suite of business applications designed to completely automate the front- and back-end operations of multi-channel retailers, Blue Martini software, which enables multi-channel retailers to increase same-store sales, boost e-commerce revenue and drive customer loyalty, and Nextor, which is a Java, ARTS Conformant POS application that enables retailers to manage all of their point-of-sale activities.

Headquartered in Delray Beach, Fla., Ecometry powers the multi-commerce operations of more than 500 companies, including Nordstrom, Time Life, Brookstone, Saks Fifth Avenue, Miles Kimball, Kohl’s, Hickory Farms, Levenger, Delia`s, Overton`s, Brooks Brothers, Nine West, Coldwater Creek, Coach, Bebe, Ross-Simons, Harley Davidson and Urban Outfitters. For more information, call the Ecometry Inside Sales Department at (561) 454-4233 or visit www.ecometry.com.

CONTACT:
Marichelli Heredia
Thorp & Company
(305) 446-2700
mheredia@thorpco.com

Topics:

Buggies Unlimited, ERP software, IBM WebSphere Commerce, Online shopping, Order management system

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