11/30/05

TrueLocal to Acquire Geosign Data Services

Paul Demery , Managing Editor, B2B E-commerce

Data services to be combined to maximize local search data and technology

Reston, VA: November 30, 2005 - TrueLocal, a new search engine that specializes in driving online sales to offline businesses, announces today that it will acquire Geosign Data Services, a leader in the compilation of some of the world’s largest local databases.

TrueLocal.com is a search engine that specializes in providing users with search results for local brick and mortar businesses. Using their “ground to web” patent pending search technology, TrueLocal.com is able to find brick and mortar businesses in local communities and give them a web presence. By providing local search options, users are able to go to TrueLocal.com and search for numerous products and services available to them within their local community. Only local businesses with an actual storefront are listed, providing the user with quick access to find the product or service they are seeking.

Geosign Data Services, a division of Geosign Corporation, is a leader in the compilation of some of the world’s largest local databases. Using advanced data extraction tools and patent pending algorithms, Geosign Data Services provides customers with unmatched business intelligence. Geosign Data Services’ customer list reads as a who’s who of local search, and includes the Yellow Pages Group, TrueLocal, Amazon A9, AOL, Verizon SuperPages, and InfoSpace.

“We are excited about this acquisition,” says Jake Baillie, President of TrueLocal, “Integrating Geosign Data Services with our team will allow us to decrease the amount of time needed between updates, providing our users with more accurate and timely information. It also significantly strengthens our data sales division, providing the local search industry with an authoritative local data warehouse that can accommodate any need: from raw, basefile data to a fully white-labeled local search product that any publisher can deploy to their website. We will continue the innovation that Geosign Data Services has made with its specialty local data products, further establishing ourselves as a local search market leader.”

Geosign Data Services has four primary offerings:

• FranDat™ - The world’s first and only authoritative franchise database. Containing nearly 2000 franchises and featuring attributes such as hours of operation, drive-thrus, credit cards accepted, and ATM locations, FranDat™ continues to be the product of choice for mapping local franchise locations.

• BrandDat™ - The world’s first and only authoritative brand database, listing authorized reseller locations for the top 250 US brands. BrandDat’s uniqueness stems from the use of data directly from brand owners, instead of stale yellow pages data.

• NUD™ - An award winning database mapping web URLs to physical businesses. Over 4 million records makes this database the largest of its kind, and it is well regarded within the local space for its accuracy.

• Professional Services – Advanced web crawling and data mining solutions to fit any need. Most clients utilize the professional services product for competitive intelligence and online market analytics.

The acquisition will become official on January 1, 2006 and will increase the technology services of TrueLocal, as well as double the size of their staff.

For more information about TrueLocal visit www.TrueLocal.com.

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About TrueLocal TrueLocal recently launched its simple and savvy search tool that offers full text searches without cluttered results. TrueLocal takes robust franchise and business data and indexes only ‘physical’ storefront businesses to offer more relevant and accurate local business results. TrueLocal’s full text search function makes looking for dim sum, Barbie dolls, merlot, pizza delivery or teeth whitening anywhere in the U.S. simple. Currently indexing over 50 million pages, TrueLocal users can search for anything in their neighborhoods, including products and brands through full text searching. TrueLocal combines the practicality of a Yellow Pages categorization and the technology of a search engine with a simple and unique design and navigation to encourage online users to do business offline.

About Geosign Geosign Corporation is headquartered in Guelph, Ontario. Founded in 1999, Geosign is a diversified incubator with a primary focus on Internet based businesses. Some of Geosign’s success stories include website publishing, online portals, data mining and acquisition, real estate, motion picture production, eyewear, mobile phone gaming, and solar energy.

Topics:

Information, Information science, Local search, Web search engine, Website

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