11/21/05

Oneupweb Launches Search Optimization & Marketing Blog, StraightUpSearch, Providing Straight Talk for Marketers

Mary Wagner

Oneupweb Blog Cuts to the Chase on Search Engine Optimization & Marketing

Lake Leelanau, MI-(November 18, 2005) Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced the launch of StraightUpSearch.com, the company’s blog. StraightUpSearch.com is a forum for Oneupweb’s SEO and SEM inside experts to provide industry insight and present a clear view of search engine optimization and marketing best practices. The blog is named for its behind-the-scenes, unvarnished perspective, free of puffery. The bright clean design supports the editorial tone.

The blog raises controversial ideas and encourages comments from dissenting points of view. “If there are sacred cows in search, then this is the place to challenge them from a marketing point of view. Don’t come to StraightUpSearch to see typical griping about SEO spammers,” explains Oneupweb CEO Lisa Wehr. “Come to get your creative juices flowing, have a laugh or learn something new.”

“We’ve been writing our blog for ourselves, our clients and partners for months. It’s filled with great ideas and insight. We decided that a broad audience would also benefit from the content,” says Wehr. “We include opinions from people who work in all our departments, delivering straightforward insider info.”

Recent StraightUpSearch posts have involved topics such as the way children search on the internet, the recent proliferation of splogs (blogs consisting of only spam), the short-lived careers of CMOs, Google’s recent Jagger update and Martha Stewart’s SEO needs, written by authors from every perspective of search: paid, natural, research, creative development and even marketing.

“We include those ‘ah-hah!’ moments, the ones you hear in conversations around the coffee machine but that aren’t often presented in industry forums,” adds Wehr.

Recent notable posts include:

Blogs Help Those who Help Themselves addresses the oft-touted strategy of blogging for search engine optimization purposes, why it can work, and why it usually doesn`t.

The Jagger Backlash Myth gives readers Oneupweb`s unique insight into Google`s recent "Jagger" algorithm update and its effect on users` search engine preference.

Long Term SEO Strategy or just "Fool`s Gold" describes the peril of quick-fix SEO tactics and how the right long-term natural optimization campaign can deliver big ROI without the risks.

Tiny Screen, Big Opportunity and Turn Signals, Window Wipers & Touch Screens discuss recent developments on the mobile search landscape, and things savvy marketers can do to get ready.

About Oneupweb

Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews, providing readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Maritz, TransUnion, LasikPlus, Schwan’s, Silkflowers.com and BuyCostumes.com, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.

Topics:

business finance, search engine marketing, search engine optimization

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