10/18/05

NewGate Introduces Merchantize Technology for Online Retailers

Paul Demery , Managing Editor, B2B E-commerce

NewGate’s Search Engine Marketing Platform Enables Faster Grasp of Buyer Behaviors and Increased Revenues for Sellers

Sausalito, CA – Oct. 18, 2005 – NewGate Internet, Inc., the search engine marketing (SEM) agency, today announced Merchantize™, an enhanced campaign management and optimization technology platform for high-performance marketing. Specifically designed to manage large campaigns with thousands or tens of thousands of keywords, Merchantize assembles several proprietary integrated marketing analytics and campaign management tools in a single interface, allowing online retailers to streamline decisionmaking and campaign optimization.

By offering a range of marketing services designed to increase retailers’ online sales, NewGate improved its clients’ search-related sales by 75% on average in 2004. With more than half of all online sales now coming from search, it has become harder for marketers to manage and evaluate return on investment from constantly fluctuating search term bids across numerous Web sites and hundreds of categories. After researching its most successful strategies for key retailers in domestic and international markets, NewGate engineered its new, scalable Merchantize technology to accelerate campaign design and management across the bulk of inventory typical for online retailers.

“Bid-driven advertising is becoming increasingly competitive and technology tools like NewGate’s Merchantize are critical to achieve etailing advantages,” said NewGate President, Tom Dugan. “Using Merchantize, our account managers are empowered to make sophisticated, strategic decisions about ad placement and pricing. Our clients can then easily analyze where the resulting online sales are coming from and move money into strong search strategies and out of less-profitable ones.”

Merchantize is an easily-scalable, reliable open-source Java platform that offers NewGate clients tools such as:
•An integrated management dashboard
•Bid management and automation tools
•Advanced marketing analytics
•Extensive customization to address the nuances of major ad networks
•Sophisticated data feed management and optimization tools

The third generation of software that NewGate originated in 2001, the new Merchantize platform represents a complete redesign of underlying architecture and technology into a platform that is easily scalable, redundant and reliable. NewGate’s technology is designed for compatibility with various middleware platforms and client-side technologies.

Merchantize applies learning from over seven years of technology development and hands-on account management for large retailers’ search campaigns. NewGate’s new platform is the first phase of an ongoing development project to build a comprehensive suite of tools for the management and optimization of advertising across digital media. NewGate will be discussing successful paid search strategies for retailers and catalog companies at the Shop.org Regional Retailer Meeting on Oct. 19 in San Francisco, CA. NewGate will also be speakin g on search engine optimization (SEO) strategies at the AD:TECH Conference in New York City on Nov. 8, and on contextual advertising strategies at the Search Engine Strategies Conference in Chicago, Dec. 5 - 8.

About NewGate Internet
Providing a gateway to increased online sales for leading online companies, NewGate has refined techniques that support search engine marketing as the most viable online revenue and customer acquisition strategy. NewGate offers full-service search engine advertising management solutions that include: pay-per-click (PPC) advertising through Google Adwords and Yahoo Sponsored Search; paid inclusion through Yahoo Search Submit Pro; contextual ads through Google Adsense and the Yahoo Publisher Network; and comparison shopping placements on Shopping.com, BizRate (Shopzilla), NexTag, Pricegrabber, Yahoo Shopping and others. NewGate also offers search engine optimization (SEO) solutions for site content, site architecture, meta-tags and link popularity. NewGate specializes in generating highly qualified leads, growing online sales channels, increasing conversion rates, reducing new customer acquisition costs and ensuring the highest possible return on investment. For more information, visit www.newgate.com, email info@newgate.com, or call 415 331-3127.
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Press Contact:
Ellen Corrigan
NewGate Internet
ellen@newgate.com
415 331-3127

Topics:

business finance, Computing, search engine marketing, search engine optimization, Yahoo!

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