9/15/05

OrderMotion And Mercent Deliver Integrated Solution To Maximize Online Sales For Retailers

Paul Demery , Managing Editor, B2B E-commerce

Popeil Family Store First Customer to Adopt the Combined Offering, Tapping into 100 Million Online Shoppers

Las Vegas, NV- September 13, 2005 - Mercent, the single solution for online retail merchandising, and OrderMotion, a division of CommercialWare, Inc., the leading provider of multi-channel commerce infrastructure solutions for retailers, today announced the availability of a combined retailing platform that generates, captures and manages online shopping demand. The solution provides merchants with centralized order management and fulfillment and makes merchandise immediately visible to more than 100 million online shoppers. The combined offering provides a single point of integration into 20 leading online merchandising channels including transactional marketplaces such as Amazon.com, shopping portals such as AOL inStore, Froogle, MSN Shopping and Shopping.com, as well as affiliate marketing programs, making it easy for merchants to automate, measure and optimize online product merchandising campaigns through these channels.

The companies also announced their first joint customer, Only The Best, Inc. which operates Popeil Family Store (www.popeilfamilystore.com), sellers of the popular Ronco Showtime Rotisserie and thousands of other kitchen and homecare products. Only The Best selected the Mercent/OrderMotion solution to centralize their order management and fulfillment operations while capitalizing on the tremendous potential of online marketing channels. According to Forrester Research, online marketplace revenue is expected to reach $54.3 billion by 2007, when it will account for 27 percent of ecommerce sales.

“We’re excited to take our online retail business to the next level through this partnership with OrderMotion and Mercent,” said Lisa Popeil, Founder and CEO of Only The Best, Inc. “We’re standardizing on this integrated retailing platform our operations and online marketing for both www.popeilfamilystore.com and www.hugthecook.com, our new gourmet kitchen Web site which will be launching in early October.”

OrderMotion is an on-demand, Web-accessible order- and fulfillment-management system that spans all direct commerce channels. It centralizes and automates direct marketing back-office operations, including multi-channel order capture, fulfillment, inventory management, payment processing, database management and real-time reporting. The open architecture and direct marketing foundation of OrderMotion opens the doors to leveraging customer data in new and innovative ways to build top line revenues, while its ASP model provides secure scalability without hardware or software overhead, building bottom line profits.

“With Mercent Retail as a pre-integrated capability of the OrderMotion platform, merchants now have a one-stop solution for online demand generation and order processing,” said Niels Christensen, Founder of OrderMotion and Sr. Vice President of CommercialWare. “Both companies believe in providing merchants with a centralized, transparent view of their online channels in order to maximize sales and offer shoppers great service.”

Mercent’s on-demand service, Mercent Retail, offers online retailers control over product merchandising and promotions within third-party channels, and the ability to measure online advertising performance across these channels by key retail metrics such as per-product gross margins. With Mercent Retail, OrderMotion customers can easily promote the right products with the right offers in the right online channels.

"We’re excited to announce this partnership with OrderMotion, and we look forward to helping OrderMotion clients increase online sales, gross margins, and merchandising control through online marketing channels," said Mercent CEO, Eric Best.

About OrderMotion and CommercialWare, Inc.
Headquartered in Natick, Massachusetts, with offices in Toronto and New York, CommercialWare, Inc. develops multi-channel commerce infrastructure solutions that allow retailers and direct marketers to optimize transactions from all customer touch points. OrderMotion is a core part of CommercialWare`s comprehensive portfolio of products that seamlessly links all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare offers a confluence of multi-channel solutions that power many of the leading retail brands, including Abercrombie and Fitch, Party Land, Chico`s, J.Jill, Ritz Camera, Jos. A. Bank, and Patagonia. For additional information, see www.commercialware.com or www.ordermotion.com.

About Mercent
Founded by veterans of Amazon.com, Mercent is the single solution for online retail merchandising. Mercent’s on-demand platform, Mercent Retail, helps merchants increase revenue and gross margins by promoting the right products with the right offers in the right online marketing channels. Mercent Retail provides a single point of integration between existing retail management systems and 20 leading online merchandising channels including transactional marketplaces such as Amazon.com, shopping portals such as AOL inStore and Shopping.com, and affiliate marketing programs such as Commission Junction – making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include GUESS? (NYSE:GES), Lucky Brand Jeans (NYSE:LIZ), Gaiam (NASDAQ: GAIA), Wet Seal (NASDAQ:WTSLA), Finlay Enterprises (NASDAQ:FNLY), Proflowers (NASDAQ: PRVD), Celebrate Express (NASDAQ: BDAY), Crabtree & Evelyn, Car Toys, Fortunoff, and other leading retailers. Mercent is a venture funded company based in Seattle, WA. For more information, please visit www.mercent.com.

OrderMotion Media Contact:
John Michael Lowry
(212) 279-6500
jml@ordermotion.com
Mercent Media Contact:
Molly Ingle
(206) 832-3971
molly.ingle@mercent

Topics:

Amazon.com, Information technology management, Online shopping, Order management system, Retailing

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