9/13/05

Macromedia and Scene7 partner to deliver best of breed online experiences based on the Macromedia Flash Platform and Flex

Kurt Peters , Executive Editor

Scene 7 is a strategic Reseller and OEM of Macromedia Flex

SAN FRANCISCO, CA and NOVATO, CA – SEPTEMBER 13, 2005 – Macromedia (NASDAQ: MACR) and Scene7®, today, announced a strategic re-seller and OEM alliance. Under the terms of the agreement, Scene7 will integrate Macromedia’s Flex presentation server into Scene7’s single, integrated platform for rich media, and also become a sales channel for Macromedia Flex worldwide. This new alliance will enable companies to deliver next generation rich Internet applications that drive sales and enhance customer experiences to industries including retail, consumer manufacturing, automotive, media & entertainment, government and non-profit markets.

"Scene7 is a leader in automating rich media, and was an obvious partner to bring Flex-based solutions to the market," said David Mendels, executive vice president and general manager at Macromedia. "This strategic relationship will generate new, innovative solutions – based on Flex as part of the Scene7 platform. Scene7, as our reseller, will deliver these rich Internet solutions with market leading user experiences and unsurpassed return on investment for their customers."

Macromedia Flex 1.5 is an application framework that enables enterprise development teams to put more effective interfaces on critical business applications. More than 350 organizations in a broad range of industries use Flex to build and deploy rich Internet applications for guided selling and service, business process automation, and visual business intelligence applications.

Scene7 - the market leader in automated rich media solutions for the web, email and print - provides rich media solutions that enable companies to grow revenues, enhance the customer experience and cut production costs. Built upon an integrated platform, Scene7 rich media solutions include Targeted Email and Print, eCatalogs and eBrochures, Product Configurators, and Dynamic Imaging (zoom, eVideos, sizing, texture swatching, templating and spin) – each solution can be further enhanced with a Flex user interface. At the center of these solutions is Scene7’s Dynamic Asset Management, which automates back office media production and delivery – drastically reducing associated time and costs. The addition of Flex will further enhance Scene7’s browser-based production and publishing platform, making users more efficient when delivering rich media internally and to their external partners and channels.

"The combination of what Scene7 provides in terms of merchandising product and the value of how Macromedia Flex is able to drive an online customer through the process seamlessly is very powerful and can make a significant impact on the business. With Scene7 and Flex we were able to reach key market segments, track results and increase promotional effectiveness for a major manufacturer of decorative coatings,” said Chad Ciesil, Vice President, Marketing, WHITTMANHART, Inc..

"We’re proud to work with Macromedia to establish our combined Scene7 and Flex-based solutions, setting a new standard for user experiences," said Doug Mack, CEO of Scene7. "This strategic alliance will allow us to accelerate the growth of our business, further extend our significant technology leadership, and enhance our ability to serve customers in a wide range of industries."

Availability
Solutions based on Flex and Scene7 are available immediately. For more information, please contact Scene7 at 415-506-6000 or email inquiries to sales@scene7.com.

ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.

ABOUT SCENE7
Scene7 – the market leader in automated rich media solutions for the web, email and print – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7`s solutions are built on an integrated technology platform – for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy`s, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC - and partners IBM, Microsoft, Akamai and Macromedia. Visit www.scene7.com.

© 2005 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. Macromedia is the trademark of Macromedia, Inc. All other trademarks are the property of their respective holders.

For Scene7:
Sheila Dahlgren SVP Marketing
415.506.6002
sheila@scene7.com

For Macromedia:
Aaron Wessels
415.832.2268
awessels@macromedia.com

Topics:

Adobe Systems, Dynamic imaging, Macromedia, Scene7, Web development software

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