Kurt Peters , Executive Editor
NEW YORK – September 12, 2005 – Harte-Hanks, Inc. (NYSE:HHS), a worldwide, direct and targeted marketing company, has named industry leader George S. Wiedemann as a managing director for direct marketing, located in New York. The position is new in the company.
Wiedemann is former president and chief executive officer of Rewards Network, a loyalty company; former president and chief executive officer of Responsys, a commercial e-mail platform company; and founder, former chairman and chief executive officer of Grey Direct, a company he grew to more than $1 billion in billings and a global agency network of 38 companies. He also is a former chairman of the (U.S.) Direct Marketing Association (1999-2000) and a 15-year member of the DMA Board of Directors. He began his career at Time-Warner and Claritas, an analytics company that was sold to the media firm VNU.
"George joins Harte-Hanks to help us continue our growth and strategic expansion," said Frank Harvey, corporate officer and vice president, who made the announcement. "George has extensive relationships, industry and management expertise, leadership across all media and market categories, and understanding of today`s data-based communications demands globally."
"This is an exceptional opportunity with an exceptional player in the industry," Wiedemann said. "Harte-Hanks has been a key player in the direct marketing field from the earliest days of my career, and I`ve admired its well-managed growth, flexibility, breadth of offerings, and leadership. I welcome the chance to serve alongside its experts, and to bring new accounts and new business strategies to Harte-Hanks."
A resident of Greenwich, CT, Wiedemann is a graduate of Trinity College in Hartford, CT.
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients` marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America`s largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 1000 separate editions with circulation of 12 million in California and Florida each week. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.