Kurt Peters , Executive Editor
TUCSON, Ariz. (Sept. 8, 2005) - A new update to a popular email marketing software gives business owners and other professionals lacking technical expertise or HTML language experience the tools they need to draft and edit professional emails that build relationships with customers.
Email Marketing Director 3.1, the latest update to the popular easy-to-use email marketing software from Arial Software (http://www,arialsoftware.com), now has an improved document editing toolbar and fine-tuned What You See Is What You Get (WYSIWYG) HTML editing screen.
The new document editing toolbar - part of the software’s built-in HTML editor - lets users easily choose assorted text fonts, insert company images like logos and product shots, add website hyperlinks, and more. The improved WYSIWYG includes various right-mouse click editing options, making email message design easy for non-technical business owners.
Other features of the Email Marketing Director 3.1 update include a new compatibility with most standard HTML editors like Macromedia Dreamweaver, Microsoft Front Page, Adobe GoLive and more. This new compatibility gives business owners another option for email design: they can now easily use emails designed in-house with a standard HTML editor or use HTML emails designed by an outside firm.
Either of the two email design options - editing messages using Email Marketing Director`s built-in HTML editor, or importing HTML email templates built with Dreamweaver or FrontPage - can be used to draft professional emails with greater ease, and in less time. Business owners and their staff using Email Marketing Director 3.1 to grow their business by improving email relationships with customers can now have extra time to manage their new growth.
About Arial Software
Founded in 1993, Arial Software, LLC is widely considered the industry leader in email marketing software designed exclusively for relationship building through personalized email messaging. Its best-selling product, Email Marketing Director, is professional desktop email campaign software used by marketing companies, newsletter publishers, volunteer coordinators, tourism bureaus, veterans groups, neighborhood associations, event planners, churches, service clubs, schools and more. More information on Email Marketing Director can be found at http://www.arialsoftware.com/emailmarketingdirector.htm