Kurt Peters , Executive Editor
Upcoming Webinar Reveals How Online Ink Cartridge Retailer Used Multivariate Testing to Pinpoint Optimal Home Page Content
San Mateo, Calif. ¡V June 28, 2005 -- Coremetrics, the leading provider of hosted Web analytics and precision marketing solutions, and Offermatica, a leading provider of hosted testing and optimization services, today announced that Carrot Ink increased new customer conversion on www.carrotink.com by 18% in 2 weeks through targeted multivariate testing services. Carrot Ink used hosted services from Coremetrics and Offermatica to rapidly and accurately test and measure a wide array of Web site elements on its landing page, pinpointing the content driving the highest conversions. Founded in 1998, Carrot Ink is a specialty retailer of quality inkjet cartridges.
"The Offermatica testing and optimization service combined with behavioral Web analysis from Coremetrics is probably the most profound advancement in online retail since Amazon`s 1-Click ordering," says John Howard, CEO of Carrot Ink. "The opportunity for testing and optimization--without regard to your commerce platform--is simply endless."
Carrot Ink turned to Coremetrics and Offermatica after its Web site began experiencing massive landing page abandonment. A full 72% of visitors who clicked through to the site from ads were leaving the landing page before getting to a category page with product prices.
Carrot Ink leveraged sophisticated multivariate testing services to test user response to 81 combinations of four key site elements: copy, promotions, graphics, and product suggestions. Based on the analysis of the real-time testing services, Carrot Ink optimized site design to lower customer acquisition costs and increased new visitor conversion by 18%.
Mr. Howard will join with Coremetrics and Offermatica to host an informative webinar on June 29, 2005 at 11:00 AM PDT. He will discuss Carrot Ink`s experience using robust testing and analysis to perfect landing page content, improving user experience and lifting sales.
Marketers interested in learning how to offer the most compelling messages to customers using the fewest resources can register for the webinar at www.coremetrics.com/webinars.
Coremetrics is the leading provider of hosted Web analytics and precision marketing solutions. The company`s flagship product, Coremetrics 2005, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and eCommerce executives are able to attract and convert high-value visitors, increase customer lifetime value, and create a multichannel view of customer behavior. Coremetrics services over 400 brands including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices across the U.S. and in London. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Offermatica provides hosted marketing services, including testing and site optimization, that allow marketers to maximize revenue from their online advertising spending. Marketers are now able to test their best ideas--using simple methods like A/B split tests or more sophisticated multivariate approaches--without site development. Companies like Monster.com, PETCO Animal Supplies, Restoration Hardware, and many more have dramatically increased the ROI from their online ads, email campaigns, and PPC listings with Offermatica`s hosted testing and optimization service. The company is privately held with funding from Accel Partners, Baker Capital, and Meritech Capital Partners. For more information, visit www.offermatica.com.
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