The online catalog will let shoppers flip pages, zoom in on and re-size images, and purchase directly from its electronic pages. Scene7 already powers dynamic imaging in Harrods.com’s online store, where it’s expected to cut image production cost by 70%.
Kurt Peters , Executive Editor
Upscale British retailer Harrods Ltd. has launched an e-catalog using the hosted rich media platform of dynamic imaging technology provider Scene7. The electronic catalog feature, which will allow shoppers to flip pages, zoom in on items, search and purchase items from online versions of Harrods’s print catalogs, follows by one month the initial implementation of Scene7’s dynamic imaging capacity throughout Harrods’s online store, Harrods.com.
The hosted platform, which is dynamically serving all product images on the site, will also shortly roll out rich media features such as zoom, image re-sizing, layering and color swatching throughout Harrods.com. The dynamic imaging capacity automates online image production for Harrods, which it estimates will cut associated time and costs by about 70%.
“We wanted our online customers to have the same high-touch shopping experience that they would get in our store,” says Rob Bowyer, head of Harrods.com. “We were ecstatic about how Scene7 capabilities could accurately convey the quality of our merchandise to our online shoppers.”
Direct channels Harrods.com and Harrods’ print catalogs fall under the retailer’s Harrods from Home unit, which offers shoppers worldwide a selection of merchandise available in Harrods’ Knightsbridge, London store. While not the first European retailer client for Novato, CA-based Scene7, “the Harrods brand is known worldwide for outstanding quality and we are extremely excited to announce them as our premier UK customer,” says CEO Doug Mack.