Kurt Peters , Senior Executive Editor
Leader in Technical Outdoor Apparel, Equipment and Footwear to Use WebSideStory Search to Provide Faster, More Relevant Results
SAN DIEGO, June 7 -- WebSideStory (Nasdaq: WSSI - News), a leading provider of on-demand digital marketing applications, today announced that The North Face® has selected the company`s enterprise site search application to provide faster, more relevant product search results and significantly increase online conversions. Founded in 1966, The North Face is the leading retailer of high-performance outdoor apparel, equipment and footwear. It is a subsidiary of VF Corp., which owns other high-profile brands such as Lee, Wrangler, Vans, JanSport and many more.
The North Face is using the application, called WebSideStory Search (formerly Atomz Search), to help visitors more easily find what they are looking for among the 800 products it offers online (www.thenorthface.com). The North Face will be able to provide customized search results by category, color, gender, expert picks, price and other relevant criteria. The company`s homegrown application supported very few search criteria. WebSideStory Search also enables businesses to insert small promotional ads within its search results, as well as "guide" specific search results -- for example, The North Face plans to redirect failed keyword searches to the product pages of relevant synonyms, significantly increasing the likelihood of a successful search.
"We expect Search to have a very positive effect on both customer satisfaction and sales," said Sarah Gallagher, online manager for The North Face. "Many people online aren`t just window shopping. They know what they want or are using the web to help them research a specific purchase. Search will help them find what they want on our site faster and more effectively than ever before."
The North Face and its online marketing agency, Fluid (www.fluid.com), chose WebSideStory after an extensive review of several vendors. They chose Search because of its hosted model, ease of use and its superior functionality. "As soon as we saw Search`s capabilities, we knew it would be a great fit for our client," said Kent Deverell, director of client services for Fluid, which handles The North Face and other brand name clients, such as JanSport, Yahoo!, Design within Reach and Microsoft. "Site search is an important application that can have very significant results."
"Our customers tell us that once visitors initiate the search process, they are more than twice as likely to convert on a purchase," said Rand Schulman, chief marketing officer for WebSideStory. "That kind of ROI is hard to ignore. We are proud to count such a prominent brand as The North Face among our customers and look forward to helping them exceed their e-commerce goals."
Search is an award-winning, on-demand site search application that enables marketers to guide and influence site visitors in finding the products and information they want. Search is part of WebSideStory`s Active Marketing Suite, a line of integrated, on-demand digital marketing applications including web analytics, site search, web content management and keyword bid management. For more information, please visit www.websidestory.com.
WebSideStory (Nasdaq: WSSI - News) is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory, Inc. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX is a trademark and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
About The North Face
The North Face, a subsidiary of VF Corp., was founded in 1966 and opened its first retail store in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products on the market to accomplished climbers, mountaineers, extreme skiers and explorers. The company`s products are sold in specialty mountaineering, backpacking and skiing retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face can be found on the company`s website, www.thenorthface.com.
Fluid is a San Francisco-based digital product development firm specializing in Rich Internet Applications and e-commerce solutions. Fluid specializes in the delivery of user-centric solutions that combine inspired design, rigorous usability and innovative technology to help clients build their brands and improve their bottom lines. Fluid has been in business since 1990 and its clients include The North Face, Yahoo!, Avery Dennison, Microsoft and Charles Schwab, among others. More information about Fluid is available at http://www.fluid.com.
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory`s business including, without limitation: WebSideStory`s limited experience in an emerging market with unproven business and technology models; WebSideStory`s reliance on its Web analytics services for the majority of its revenue; WebSideStory`s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory`s customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory`s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory`s Securities and Exchange Commission filings, including WebSideStory`s annual report on Form 10-K for the year ended December 31, 2004. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.