Kurt Peters , Senior Executive Editor
Leading U.K. Supplier of Retail Images Standardizes on Interwoven for New ASP Offering for Clients to Rapidly and Cost-Effectively Launch New Marketing Campaigns and Increase Brand Efficiency
SUNNYVALE, Calif - June 6, 2005 - Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, and Brandbank, the U.K.`s premier supplier of product images and data to the retail e-commerce community, today announced a partnership in which Brandbank will provide Interwoven`s Digital Asset Management (DAM) solution as a hosted offering to its over 900 retail clients. As a result, Brandbank is the first European ASP for Interwoven`s DAM solution, which is powered by Interwoven MediaBin Assert Server software. Further, the relationship will extend Interwoven`s growing presence within the retail industry as a leading provider of solutions designed to help companies achieve a high degree of marketing effectiveness. Currently, Interwoven`s ECM technology is already helping the world`s top ten global brands realize greater brand efficiency.
As the U.K.`s leading provider of product data and images to the retail grocery sector, Brandbank is the standard for managing product images and data online, enabling customers to speed time to market and improve sales. Global brands rely on Brandbank to ensure that up-to-date images and accurate product details are seen on the right retail websites, catalogues and marketing materials. Current retail and manufacturing customers that rely on Brandbank include Tesco, Heinz, Asda, Sainsbury`s, Pedigree Masterfoods, and Procter & Gamble.
Previously, Brandbank held digital assets on behalf of its clients, but wanted full DAM capabilities to help clients effectively utilize these assets. In order to help clients make the most efficient and productive use of their marketing content assets, Brandbank needed a DAM system that could support its own internal back-end processes as well as provide a platform for a hosted DAM offering. Interwoven`s DAM solution was the only solution on the market that met Brandbank`s requirements. By offering Interwoven`s DAM solution via an ASP model, Brandbank can provide its clients with a "try before you buy" DAM environment that combines flexibility and scalability with a low cost of entry.
"As a Digital Asset Management leader that already helps the world`s top ten brands achieve increased brand effectiveness, Interwoven will be an invaluable partner for us as we strive to provide our clients with the best technology so they can better manage their brands," said Sean O`Brien, spokesperson for Brandbank. "Partnering with Interwoven enables us to provide this additional value to our customers through a flexible and scalable hosted DAM solution, resulting in an increased competitive advantage for our European retail customers. This partnership is a win for our customers."
Through the new model, Brandbank clients can now not only store their digital assets with Brandbank, but utilize the hosted Interwoven MediaBin Asset Server software to easily control, distribute and publish the tens, hundreds, or thousands of digital assets used to promote their products and brands. Marketing teams can provide their global sales force and business partners with instant, self-service access to approved, up-to-date marketing content including: photographs, logos, audio and video items, datasheets, ads, presentations, and documents. As a result, companies can speed time-to-market for fully brand-compliant product launches and marketing campaigns, while realizing a broad range of operational efficiencies and cost savings.
"Through this partnership, customers will be able to quickly enforce brand compliance, launch new marketing campaigns, and more effectively manage ongoing programs through the centralized management of brand-compliant marketing assets," said Bob Estes, vice president, marketing content management products and solutions, Interwoven. "Brandbank is truly a leader among the top European retailers, and together we can help these companies more efficiently and cost-effectively keep pace within the highly competitive and fast-paced retail sector."
The Brandbank hosted DAM solution based on Interwoven technology is now available.
Based in Farnham and Norwich in the UK, Brandbank is the standard for managing product images and data online. A `Who`s Who` of UK retail uses it, including Tesco, Sainsburys, Asda, Ocado, Pedigree Masterfoods, Heinz, Unilever and Procter & Gamble. Brandbank provides an online product library which gives retailers and brands 100 percent consistency, reduces speed to market and improves sales. Brands and retailers can ensure that up-to-date images with the correct product details are seen on the right websites, catalogues and marketing materials. Further services include: assisting clients with coordination and upkeep, brand and media management and a range digital imaging solutions. For more information visit www.brandbank.com
Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organizations to unify people, content and processes to minimize business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best-in-class components and solutions. Today, approximately 3,200 enterprises, law firms and professional services organizations worldwide are Interwoven customers including British Telecom, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit www.interwoven.com.