Kurt Peters , Senior Executive Editor
ANN ARBOR, MI (April 26, 2005) -- ForeSee Results announced today that it has been retained by CafePress.com to scientifically measure and analyze customer satisfaction on this unique online marketplace. CafePress.com, an online marketplace, offers sellers complete e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic.
Using a proprietary web analytic powered by the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results measures the satisfaction of customers who have purchased merchandise from one of the more than one million shops that make up the CafePress.com network. In addition, the methodology allows ForeSee Results to identify the aspects of the web shopping experience that drive satisfaction and have the greatest impact on customer behavior.
“Being a truly customer-centric organization is only possible if we really understand who our customers are, what they think about and how their satisfaction affects their buying habits,” said Dan Dilamarter, CafePress.com’s Customer Advocate. “Then, we can figure out how to keep them happy and keep them buying.”
The ACSI methodology identifies factors driving customer satisfaction and predicts the likelihood of users to return to www.cafepress.com, make additional purchases and exhibit other behaviors tied to loyalty.
“CafePress.com recognizes the direct tie between customer satisfaction and loyalty and is wisely using this information to provide the best possible experience to its customers,” said Larry Freed, President and CEO of ForeSee Results.
“During the time we’ve worked with ForeSee Results, we’ve been able to discover some pretty important things about what our customers are saying and their relevance to buying habits,” said Dilamarter, “And we’ve only just started to dig into the data.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Clients include Cabela’s, Danskin, LEGO Shop at Home and Tower Records, among others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
CafePress.com(r) is an online marketplace that offers sellers complete e-commerce services to independently create and sell a wide variety of personalized products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress.com is the intersection of entrepreneurship and self-expression – enabling consumers to create their own businesses without inventory or investment and empowering them to express their individuality. CafePress.com manages every aspect of doing business online, including storefront development, site hosting, order management, fulfillment, secure payment processing, and quality customer service. Additional information about CafePress.com is available at http://www.cafepress.com.
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