3/08/05

Comerxia Chooses E4X`s Multicurrency Services to Help U.S.-Based Online Merchants Expand Globally

Kurt Peters , Executive Editor

Global E-Commerce Solution Provider Now Allows Merchants to Sell Their Goods in Local Currencies

NEW YORK, March 8 -- E4X Inc., a leading provider of multicurrency services which enable online merchants of all sizes to quickly grow their international business by simplifying cross border sales and payments announced today that Comerxia, the global e-commerce solution provider, has implemented E4X`s solutions to help merchants increase international sales by displaying prices in their global shoppers` currencies.

Comerxia clients, including Wal Mart, Overstock.com, CosmeticMall.com, Luxottica.com and RitzCamera.com will now be able to further grow their international sales by offering global consumers the ability to shop and pay in their local currency, knowing exactly what their final charge will be. At the same time E4X guarantees the amount merchants receive in their preferred currency, eliminating foreign exchange fluctuation risks. E4X`s easy to implement solutions also help merchants deal with related accounting issues, reconciliation and reporting inherent to multicurrency sales.

"We`re extremely pleased to be working with E4X to offer our merchants local currency pricing, further enhancing Comerxia`s global e-commerce solution," said Brent Rusick, CEO, Comerxia. "We`re confident that by offering consumers the opportunity to shop and purchase in their own currency, our merchants can increase conversion rates and international sales."

"Comerxia is one of the leaders in helping US-based online merchants offer their goods worldwide," said Yuval Tal, CEO and co-founder, E4X. "We`re very proud E4X Multicurrency Services are now a significant part of their offering."

About Comerxia -- Comerxia, Inc., the leader in global e-commerce solutions, is backed by the United Parcel Service (UPS) Strategic Enterprise Fund and Syncom. Comerxia provides an integrated cross border trade experience for U.S. manufacturers, distributors and retailers to consumers in more than 40 countries. For its business partners, Comerxia`s logistics solution provides product categorization, import/export restriction management, documentation compliance, and fraud protection. Comerxia`s online advertising group offers vendors unsurpassed expertise in local customs, languages and online marketing services to build brand awareness, drive site traffic and increase conversion in foreign markets. For consumers, Comerxia assures international shoppers guaranteed price quotes, local-language customer service, online order tracking and door-to-door delivery service. Comerxia currently serves more than forty retailers including CosmeticMall.com, Creative Labs, Drugstore.com, Iomega, Overstock.com. For more information, visit http://www.comerxia.com/.

About E4X, Inc. -- E4X, Inc. provides multi currency services that facilitate global business by reducing the currency conversion complexities related to cross border sales and payments. With E4X, businesses allow global customers to shop and purchase in local currencies, pay global vendors in the vendors` operating currencies and receive payment in their currency of choice. E4X`s comprehensive solutions enable companies of all sizes to expand globally while reducing foreign exchange risks, costs, and accounting complexities and easing the burden of reconciliation and reporting. Founded in 1999, E4X is based in New York and is privately held. The company operates a research and development facility in Tel Aviv, Israel. For further information, visit http://www.e4x.com/.

CONTACT:
Melissa Holden, E4X, Inc.
+1-212-299-3580
melissa.holden@e4x.com

Topics:

business, Currency, Electronic commerce, local currency, XML

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