Kurt Peters , Senior Executive Editor
New API allows advertisers to automatically manage paid search campaigns on Search123 and Simpli
WESTLAKE VILLAGE, Calif.--March 2, 2005--ValueClick, Inc. (NASDAQ:VCLK) today announced that its ValueClick Search division has released a free XML-based system that enables clients to use automated bid management platforms to manage pay-per-click campaigns on Search123 (http://www.search123.com) and Simpli (http://www.simpli.com).
The Client Optimization Agent (COA) enables advertisers and their agencies to access campaign management features on Search123 and Simpli using proprietary or third-party bid management platforms that optimize paid search campaigns. The real-time system, available without charge, enables clients to access their performance metrics and manage their titles and descriptions, tracking URLs and keywords through a back-end interface.
Built on ValueClick`s core network infrastructure, the COA system is customizable for each client`s specific data requirements and is highly scalable to meet the needs of even the largest keyword search campaigns. In addition to the technology, ValueClick Search has a team of account managers dedicated to providing clients with assistance in the configuration and ongoing use of their COA accounts.
"We are pleased to provide both the technology and the service to support clients seeking to automatically manage their Search123 and Simpli keyword campaigns," said James Beriker, general manager of ValueClick Search. "The COA is the first in a series of new tools and enhancements designed to significantly improve our clients` management of their keyword campaigns within their return-on-investment and other key performance metrics."
The announcement of the COA follows yesterday`s announcement of the re-branding of ValueClick`s paid search business as ValueClick Search, and the introduction of Simpli.
ValueClick, Inc. (NASDAQ:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:
-- ValueClick Media (http://media.valueclick.com) provides brand advertising, direct marketing and search solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct and ValueClick Search groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search and a variety of e-mail marketing options.
ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading provider of online comparison shopping services.
-- Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
-- Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.
For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Gary J. Fuges