11/30/04

4YourSoul.com Introduces Personalized Gift Cards for Holiday Shoppers

Paul Demery , Managing Editor, B2B E-commerce

Overstock.com and 4YourSoul.com to Bring Greeting-Gift Cards to Savvy Shoppers

CHICAGO - Nov. 30, 2004 - 4YourSoul.com, an online retailer of personalized paper greeting cards, today announces that it has contracted with the popular online discount retailer, Overstock.com(R) (Nasdaq:OSTK), to give bargain shoppers more personalized gift-giving services at www.overstock.com with its Greeting-Gift Card(TM) offering.

According to Jeffrey Keller, 4YourSoul.com`s Chief Customer Officer, "Our Greeting-Gift Card product has taken the ordinary gift card, often perceived as impersonal and last-minute, and transformed it into a thoughtful, personal and complete gift that can even be kept as a memento long after the gift card`s value has been redeemed."

Customers purchasing discounted name-brand merchandise for holiday gifts at www.overstock.com can add a customized gift card with a pre-determined denomination to their shopping cart. Overstock.com customers can personalize and design the actual gift card, and further customize an accompanying greeting card. For example, shoppers can upload personal digital photos, create original designs and add text to both the greeting card AND the gift card. The customer can choose from a wide selection of greeting card styles, designs and fonts. Once the greeting card and gift cards are designed, shoppers have the ability to preview them prior to completing the order. The customized Greeting-Gift Card arrives in one neat, cleanly addressed, stamped envelope. In total, this is designed to be a great and convenient consumer experience.

According to Kamille Twomey, Vice President of Marketing, Overstock.com, "4YourSoul.com`s Greeting-Gift Card elevates the gift card giving experience to a whole new level. It gives our customers the opportunity to create customized gifts for family, friends and loved ones that are thoughtful and meaningful. We are thrilled to be working with 4YourSoul.com to offer this value-added service and advanced level of customization to Overstock.com customers."

The Greeting-Gift Card solution easily integrates with existing partner website and processes - all driven from 4YourSoul.com`s market-tested consumer interface and fully hosted greeting card technology. Each greeting card and gift card is produced in 4YourSoul.com`s secure, state-of-the-art digital production facility and fulfillment centers.

About 4YourSoul.com
4YourSoul.com is a consumer-focused online paper greeting card shop offering a vast selection of totally customizable, personalized greeting cards. 4YourSoul.com is a division of Arroweye Solutions.

About Arroweye Solutions
Arroweye Solutions offers a full suite of personalized gifting solutions including a consumer greeting card shop at www.4YourSoul.com and comprehensive business-to-business personalized greeting programs. Arroweye`s business solutions include elegant yet simple, personalized greeting cards, gift certificates and greeting gift cards as well as co-branded greeting card programs all integrated to work with a retailer`s existing processes. Arroweye Solutions is focused on enabling its clients to make the communications between gift senders and gift recipients more relevant and efficient by providing solutions that help them create enhanced gifting experiences. Arroweye`s clients include Personal Creations, The Popcorn Factory, Mrs. Fields, Omaha Steaks, Harry & David, Jackson & Perkins, Sundance, Wolferman`s, and Palm Beach Jewelry. Arroweye Solutions has offices in Chicago and Henderson, Nev. For more information, call 702-938-6730, visit online at www.arroweyesolutions.com or email partner@arroweyesolutions.com.

Overstock.com(R) is a registered trademark of Overstock.com, Inc.

Topics:

business, gift card, Greeting cards, Overstock.com, Shoppers Drug Mart

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