Paul Demery , Chief Technology Editor
Partnership Enables RightNow Marketing Clients to Utilize Targeted Email Communication Strategy, and Email Branding and Design Services from The Aaronson Group
Bozeman, MT (November 8, 2004) - RightNow Technologies, (NASDAQ: RNOW), a leading provider of on demand CRM software solutions, today announced a partnership with The Aaronson Group, a multi-channel user experience consultancy, to provide a range of cross-channel marketing services to its clients. The first offerings will be centered around email marketing services, with services for other communication channels planned for the future. The new "a la carte" email marketing services allow businesses using RightNow Marketing to tap targeted email communication strategy, and email branding and design services from The Aaronson Group to optimize email as a customer communication channel and increase customer loyalty.
RightNow Marketing enables marketers to easily create and execute multi-channel, multi-stage campaigns, target customers with the most relevant offers, and evaluate the effectiveness and financial impact of marketing programs. Adding to this core technology, The Aaronson Group`s targeted email communications strategy includes an intensive workshop on email marketing best practices and consulting sessions to develop tailored email strategies based on each client`s industry and audience segments. Additionally, The Aaronson Group`s award-winning design team provides best-in-class email branding and visual design services for creating email communication templates such as monthly newsletters, weekly specials, investor updates, order status emails and responses to customer support inquiries.
"As a leading on demand CRM company, RightNow brings a unique perspective to the email marketing industry by understanding how customers` email communications fit among all the customer touch points within an organization, and how email can facilitate a multi-channel marketing campaign," Jack Aaronson, CEO and founder of The Aaronson Group, said. "We are excited to be a services partner for RightNow Marketing because effective email and multi-channel communication not only requires a strong technology solution, but also the right industry expertise, personalization strategy, communication style and branding to draw high response rates."
"Even for organizations that have been successfully running their own email marketing programs, they often need expert guidance to resolve pressing email marketing issues or to assess existing programs to make improvements," Sean Forbes, vice president of marketing and business development at RightNow, said. "This new partnership with the Aaronson Group is complementary to RightNow Marketing because it enables us to offer our clients a wide array of a la carte email consulting services that are highly tailored to each client`s needs. The Aaronson Group`s expertise in multi-channel user experiences also provides our customers with the industry knowledge to maximize multi-channel technology platform for user communications."
About The Aaronson Group
The Aaronson Group is a full-service consulting company specializing multi-channel user experiences. The Aaronson Group works with companies to increase loyalty and satisfaction among their customers, increasing their profitability by providing a seamless multi-channel user experience. The company offers strategy, design and implementation services across all customer-facing channels and direct marketing efforts. CEO Jack Aaronson is a well-known author and thought leader in the marketing industry, writes a multi-channel marketing column for ClickZ.com and has been published or featured in most major marketing magazines. Clients of The Aaronson Group include Lincoln Financial Group, ShopNBC.com, WeightWatchers.com, Bank of America, and Dell Computers. More information about The Aaronson Group is available at www.aaronsongroup.com.
About RightNow Technologies
RightNow (NASDAQ: RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow`s acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,100 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, The Dow Chemical Company, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.
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