Kurt Peters , Senior Executive Editor
National Clothing Retailer Increases Commitment to ATG, Further Recognizing ATG Technology as Best-in-Class
CAMBRIDGE, Mass. November 15, 2004 ¡V ATG (Art Technology Group, Inc., NASDAQ: ARTG), the software provider behind the Web¡¦s richest customer experiences, today announced that J.Crew Group, Inc. has extended its commitment to ATG Commerce and other elements of the ATG Customer Experience Platform, including the A/B split testing product called ATG Campaign Optimizer, to drive more revenue and further enhance the customer-facing capabilities of its industry leading retail Web site.
¡§J.Crew is a leading example of a nationwide retailer that relies on ATG solutions to enhance the overall customer experience and create additional revenue sources online,¡¨ said Cliff Conneighton, senior vice president of marketing at ATG. ¡§ATG¡¦s Customer Experience Platform not only helps J.Crew foster an adaptive rapport with its customers but it also enhances customer loyalty ¡V two fundamental drivers of revenue growth.¡¨
J.Crew¡¦s purchase of ATG underscores the company¡¦s confidence in ATG as a premier provider of robust and scalable solutions that enable enterprises to strategically manage interactions with customers in a way that supports business objectives and strengthens customer relationships. J.Crew has also committed to upgrading to the latest version of the ATG Customer Experience Platform.
The addition of ATG Campaign Optimizer will eventually allow the multi-channel retailer to use campaign/promotion testing capabilities as it continues to evolve the personalized user experience of its site. With ATG Campaign Optimizer, J.Crew will have comprehensive analysis capabilities and a better understanding of buyer behavior. J. Crew¡¦s merchandising managers will be able to optimize online product placement, pricing, and promotion themselves, by creating, running, and analyzing A/B tests without relying on their IT department for help.
J. Crew Group, Inc. is a leading multi-channel retailer of women`s and men`s apparel, shoes and accessories. The Company operates 156 retail stores, the J. Crew catalog business, jcrew.com, and 42 factory outlet stores.
ATG (Art Technology Group, Inc., NASDAQ: ARTG) delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners online and via other channels. ATG has delivered category-leading e-business solutions to many of the world`s best-known brands including Best Buy, Kingfisher, Neiman Marcus, Target, Fidelity Investments, Friends Provident, Merrill Lynch, Wells Fargo, A&E; Networks, Warner Music, AT&T; Wireless, France Telecom, Philips, Procter & Gamble, Hewlett-Packard, American Airlines, InterContinental Hotels Group, US Army, and US Federal Aviation Administration. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.
„¦ 2004 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc., and Adaptive Customer Assistance is its service mark. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG¡¦s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG¡¦s business generally may be found in their periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user¡¦s Internet experience or handle user volumes; that those customers leveraging ATG won¡¦t have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG¡¦s software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG¡¦s product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.