10/21/04

BigDates.com Powers Reminder Services at AmericanGreetings.com & BlueMountain.com

Kurt Peters , Executive Editor

San Ramon, October 18, 2004-BigDates.com, a leading provider of reminder-based customer acquisition and retention solutions, today announced a strategic licensing partnership with AG Interactive, a subsidiary of American Greetings Corp (NYSE: AM). As the leading provider of electronic greetings, AG Interactive receives over 18M Unique visitors per month across its network of sites. Under the terms of the agreement, BigDates will power the reminder services for several AG Interactive web properties.

On September 15th both members and registered customers at AmericanGreetings.com and BlueMountain.com began using the new reminder service. The BigDates solution offers much more than a typical reminder service. In addition to timely email and mobile phone reminders for important dates and holidays, it also suggests appropriate eCards and personalized Create & Print paper cards, specifically tailored for each recipient based on profile information provided by the customer.

AG Interactive expects that the new reminder service will increase member visits to their websites and will be an effective driver of new customer acquisition.

“In today’s world, keeping track of appointments and important dates is no longer a luxury, but rather critical to maintaining productive and successful lives. AG Interactive has partnered with BigDates.com as they have the best technological solution to address this issue for the benefit of our 2 million+ customers.” said Josef Mandelbaum, CEO of AG Interactive. “By encouraging both our paying members and registered users to take advantage of this powerful reminder service, we expect to see significant gains in existing subscriber retention and in new subscriber sign ups.”

“Once businesses realize that BigDates can deploy a full service, feature rich, cobranded or private label solution in less than 60 days, we believe many will reevaluate building or improving their own.”, said Nasser Gaemi, CEO of BigDates.com,

About BigDates.com
BigDates.com, Inc., a California Corporation, is a provider of reminder-based customer acquisition and retention solutions. The company’s flagship consumer reminder service is a subscription based service available at www.bigdates.com. The technology platform behind this service also powers BigDates’ partner services, Powered by BigDates, allowing its partners to quickly and confidently launch powerful, scaleable, and flexible reminder services of their own. Find out more about our technology licensing solutions at www.bigdates.com/about/remindersolutions.asp.

About AG Interactive
AG Interactive, the new media subsidiary of American Greetings, operates the network of sites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, Egreetings.com and Beatgreets.com. Together, the AG Interactive sites offer over 20,000 high-quality greetings and related social expression content, and comprise the number one online greeting card destination, with over 2 million paying subscribers and millions of unique visitors per month.

AG Interactive also includes business units: AGmobile (the wireless division) and AG Ventures (the international and new product division). AG Interactive is headquartered in Cleveland, Ohio.

AG Interactive is a subsidiary of American Greetings Corporation, one of the world’s leading manufacturers of social expression products. American Greetings companies also include Carlton Cards®, Learning Horizons®, Balloon Zone® and DesignWare®. American Greetings is headquartered in Cleveland, Ohio.

CONTACT:
Mindy Rosso
BigDates.com, VP Mktg
mindy.rosso@bigdates.com
Tel: 925-866-4110 x1110
Fax: 925-806-0952

Topics:

American Greetings, business finance, Greeting card, Technology Internet, Wireless Ronin Technologies Inc.

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