9/09/04

Commission Junction and Coremetrics Deliver Integrated Solution for Measuring Performance of Online Marketing

Kurt Peters , Executive Editor

Coremetrics to Track and Analyze ROI from Commission Junction`s Marketing Campaigns in a Single Interface

SANTA BARBARA, Calif.--Sept. 9, 2004-- ValueClick, Inc.`s (Nasdaq:VCLK) Commission Junction, a provider of advanced online performance marketing solutions, announced today that it has formed a strategic alliance with Coremetrics, a leading provider of hosted Web analytics solutions, to offer their joint clients a fully integrated solution for managing and measuring the performance of their online marketing programs. The alliance further demonstrates Commission Junction`s commitment to providing its clients with advanced solutions to drive success in their online businesses through both proprietary technology and partnerships with other best-of-breed solution providers.

Under the terms of the agreement, Coremetrics will track and measure the performance of Commission Junction`s marketing programs through Coremetrics` Marketing Management Center (MMC), the industry`s ground-breaking online marketing solution that presents a ROI analysis of all marketing campaigns in a single interface. This alliance offers Commission Junction and Coremetrics` joint clients a consolidated view of all of their performance-based marketing programs.

"Online marketing solution providers often use different metrics for measuring campaigns, and it`s very difficult for marketers to compare ROI across the board," said John Squire, vice president of business development at Coremetrics. "By providing the only solution that uses standard metrics to analyze the results of all online marketing programs, Coremetrics eliminates many of the complexities associated with managing multiple campaigns."

According to the June 2004 Forrester Research report, "What Matters to Web Site Analytics Users," Web analytics packages have shifted from being reporters of traffic to being an integral and essential part of marketing operations. Integrated data collection through alliances, such as that between Commission Junction and Coremetrics, along with customized reporting capabilities, are making it easier for marketers to adjust the performance and optimize the spending of their multi-channel marketing campaigns.

"The ability to compare performance across not only Commission Junction`s marketing solutions but other online marketing channels as well is a key value-add for our joint clients," said Jeff Pullen, general manager of Commission Junction. "This integrated view allows our clients to sort and analyze performance and customer-behavior data from their various campaigns and make critical decisions to improve the overall effectiveness of their online marketing efforts."

About ValueClick
ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing, Lead Generation Marketing and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales and grow customer relationships.

Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimized advertising and search marketing to drive measurable results for its clients.

Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare Systems subsidiary (www.adwaresystems.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management and content management solutions.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

CONTACT:
Antenna Group (for Commission Junction)
Alice Khounta, 415-977-1916
alice@antennagroup.com

Topics:

Affiliate marketing, Internet marketing, Marketing performance measurement and management, Strategic management, ValueClick

NEWS CATEGORIES Back to Top...