Paul Demery , Chief Technology Editor
One of the World`s Largest Apparel Web Sites Leverages Leading Web Analytics Platform to Enhance Site Usability & Further Strengthen Customer Relationships
San Mateo, Calif. August 3, 2004 -- Coremetrics, a leading provider of hosted Web analytics solutions, today announced that Lands` End®, one of the world`s largest apparel Web sites, has deployed hosted Web analytics from Coremetrics to further analyze Web site activity and to continue to enhance e-business performance on the www.landsend.com Web site.
"Lands` End is dedicated to making online shopping fast, easy, and rewarding for our customers," said Lisa Dyson, director of Internet merchandising and marketing at Lands` End. "We selected Coremetrics because they clearly understand our needs. With Coremetrics Online Analytics, we will be able to dig even deeper into our online channel activity, allowing us to continuously identify opportunities and quickly take action to the benefit of our customers and our Web site."
Coremetrics Online Analytics 2004 is the industry`s only web analytics platform that captures all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Lands` End will leverage Coremetrics Online Analytics 2004 to analyze clickstream behaviors and determine how different segments of customers navigate the company`s Web site. This valuable data will help to drive improvements in Web site usability and ensure that customers can easily find what they are looking for on the www.landsend.com Web site. In addition, Lands` End will leverage highly flexible merchandising analysis from Coremetrics to understand the effectiveness of product placements.
"The Lands` End brand is recognized throughout the industry for their innovation online, and we are proud they selected Coremetrics after a careful evaluation of several hosted Web analytics vendors," said Joe Davis, president and CEO of Coremetrics. "We help provide the in-depth customer knowledge and analysis required to make business decisions that benefit the customer."
Coremetrics is a leading provider of hosted Web analytics solutions. The company`s flagship product, Coremetrics Online Analytics 2004, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 250 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
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