Paul Demery , Chief Technology Editor
Strategic Alliance Integrates Industry-Leading Web Analytics with Leading Rich Media Platform for Rapid ROI and Increased Conversion Rates
San Mateo, Calif. and Novato, Calif. -- August 3, 2004 -- Coremetrics, a leading provider of hosted Web analytics solutions, and Scene7, provider of the leading rich media platform to grow revenues and enhance visual communications while automating media production and delivery, today announced a strategic technology and sales alliance. Under the terms of the agreement, Scene7 will integrate Coremetrics` online reporting and Web analytics with its full-service and self-service rich media ASP solutions. This new alliance will enable Scene7 customers to instantly add immersive visual media to their Web sites, and rapidly measure the impact on customer satisfaction and the resulting ROI.
"We chose Scene7 and Coremetrics because they are the leaders in their respective industries," said Stephanie Garcia, vice president of eCommerce for Restoration Hardware, Inc. "Our expanded use of Coremetrics reporting is allowing us to accurately measure positive business results from the enhanced visual capabilities provided by Scene7."
Coremetrics and Scene7 are partnering to deliver the market`s most comprehensive rich media offering for companies across a wide-range of industries. By integrating Coremetrics` industry-leading Web analytics into Scene7`s complete line of rich media solutions, customers can rapidly access Coremetrics` proprietary one-to-one profiling and real-time analysis of customer data. Companies can now immediately track and analyze rich media usage and understand customer behavior, including where their customers come from, how they use the rich media and which features drive purchasing decisions and increase conversion rates. The combination of dynamic or real-time media generation based on user preferences and real-time site analysis will enable multi-channel businesses to provide a more tailored, personalized, online experience to further drive multi-channel revenue growth.
"Companies know that rich media on Web sites is critical to driving customer satisfaction and enhancing the purchasing process," said Joe Davis, president and CEO of Coremetrics. "But they also need to understand specifically which features are most valuable in terms of revenue. We`re excited about the alliance between Coremetrics and our go-to-market rich media partner, Scene7, as it will allow our joint customers to rapidly measure the impact of their rich media, and make strategic decisions that result in higher ROI and improved conversions. This partnership brings together the best-in-class rich media platform and superior Web analytics into a combined solution not available in the market until now."
Scene7 is the only rich media provider to offer five rich media solutions for the multi-channel selling environment ˆ all built on a common, single integrated platform for dynamic media production, management and delivery. More than 225 companies from a broad range of industries including retail, manufacturing, high-tech and entertainment use Scene7`s Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management solutions to more effectively grow their multi-channel revenues while reducing the time and costs associated with rich media production and delivery.
As a leading provider of Web analytics solutions, Coremetrics maintains more technology integration partnerships with industry leaders such as Scene7 than any competing Web analytics vendor. Coremetrics is working with Scene7 to ensure their clients can readily extend the rich behavioral data captured in the online channel. By offering the industry`s only auto-sensing technology that eliminates one-off technical integrations, Coremetrics ensures that all partners such as Scene7, can rapidly integrate the company`s industry-leading Web analytics platform into their offerings.
"The combination of Scene7`s ASP rich media solutions with Coremetrics reporting creates a powerful offering unmatched in the industry today," states Doug Mack, CEO of Scene7. "Our alliance with Coremetrics will allow us to offer our customers a superior rich media experience combined with accurate, real-time tracking of proven measurable increases in conversion rates and customer satisfaction related to enhanced visual communications."
The new offering is available immediately. For more information, please contact Scene7 at 415-506-6002 or email inquiries at email@example.com.
Coremetrics is a leading provider of hosted Web analytics solutions. The company`s flagship product, Coremetrics Online Analytics 2004, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 250 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7`s integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management More than 225 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy`s, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko`s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit http://www.scene7.com.
© 2001-2004 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. Coremetrics is the trademark of Coremetrics, Inc. All other trademarks are the property of their respective holders.