6/29/04

Bombay tests SmartBargains as liquidation outlet

Although it already operates its own online Bombay Outlet in addition to more than 40 outlet stores, home furnishings retailer The Bombay Co. is also testing an excess merchandise store on SmartBargains.com to see which channel is most effective.

Kurt Peters , Executive Editor

Although it operates its own online Bombay Outlet in addition to more than 40 outlet stores, home furnishings retailer The Bombay Co. Inc. is testing an excess merchandise store on SmartBargains.com to see which channel is most effective, Matt Corey, Bombay’s vice president of e-commerce and marketing, tells InternetRetailer.com.

“We’re doing a test to see what their channel can do for us,” Corey says, noting that Bombay is half way through a 2-3-month test. “We’ll give them a certain number of SKUs and see if they can generate the same or better sales volumes of our brick-and-mortar outlet stores. We’re curious about whether or not online liquidation channels offer a viable solution within a good financial model.” Bombay operates more than 40 of its own outlet stores in the U.S. and Canada.

Bombay, which uses SmartBargains’ shopping cart for sales on SmartBargains.com, No. 190 in the Internet Retailer Top 300 Guide to online retailers, is testing different arrangements regarding inventory and fulfillment, Corey says. One option for Bombay, he adds, is to retain ownership of the inventory until it’s purchased by consumers, with fulfillment handled by SmartBargains. Another option is to sell the inventory outright to SmartBargains as well as let it handle fulfillment.

Separately, Bombay, No. 233 in the Internet Retailer Top 300 Guide expects have its own sites completely up and running on an Amazon.com e-commerce platform in time for this year’s holiday shopping season, Corey says. Bombay operates BombayCompany.com, BombayKids.com, BombayOutlet.com and, for the Canadian market, Bombay.ca. It also has more than 400 stores in the U.S. and Canada.

Topics:

business, Electronic commerce, marketing, Online shopping, Technology Internet

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