6/23/04

CustomInk.com Partners With LinkShare to Develop Affiliate Program

Kurt Peters , Executive Editor

CustomInk Positions Affiliate Program to Drive New Customer Acquisition and Increased Online Sales

FALLS CHURCH, Va.--June 23, 2004--CustomInk.com (www.customink.com), the internet`s largest custom apparel retailer, today announced it has selected LinkShare Corporation (www.linkshare.com), to develop and help manage its online affiliate marketing program.

CustomInk.com empowers anyone to design and order custom t-shirts online, as well as hats, bags, drink ware, and more and has been in business since March of 2000. CEO Marc Katz and his expanding team of 55 employees now sell over a million t-shirts a year, with business more than doubling year-over-year since its creation. Developing a strong affiliate network is key to the company`s far reaching plans for expansion.

LinkShare, a worldwide leader in performance-based marketing programs for companies doing business on the Web, will enable CustomInk.com to create thousands of strategic online partnerships and expand its reach to consumers. By providing exclusive tools and technology necessary to structure flexible, performance-based partnerships, LinkShare will help CustomInk.com cost-effectively acquire new customers and generate additional revenue. LinkShare was selected not only for the size and quality of its network, but also for its unique distribution approach to affiliate marketing that includes exclusive sales channel management tools and expert account management services that have been consistently proven to meet and exceed the goals of their clients.

Marketing Director Eric Ludwig states: "The decision to select LinkShare was an attractive one. We are thrilled to have them as our partner - we`re able to promote our products through thousands of websites, offering performance-based financial rewards to interested website owners."

"We are very excited that CustomInk.com has chosen LinkShare as its partner in developing a world-class affiliate marketing program," said Heidi Messer, President and COO of LinkShare. "Through this alliance, CustomInk.com will be able to leverage our established base of affiliate sales partners in their online distribution strategy, as well as our industry-leading merchandising and tracking tools, to meet their growth plans."

About CustomInk.com
CustomInk.com is a privately held web service company that enables people to design and order custom-decorated products, such as printed T-shirts and embroidered caps for their groups/events, including businesses, student groups, sport leagues, family reunions, and more. A customer-focused, entrepreneurial, and forward-thinking company, Custom Ink was founded in March 2000 and currently employs 55+ employees.

According to Amazon.com`s web ranking service, Alexa, CustomInk.com is the internet`s most popular "custom apparel" website. http://www.alexa.com/browse/categories?catid=27863

About LinkShare Corporation
LinkShare Corporation is the leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Combining patented technology, the reach and distribution of a robust network, and expert account management services, LinkShare empowers clients with the ability to collaborate with partners online and develop cost-efficient pay-for-performance campaigns. LinkShare provides the platform, tools, and reporting to help clients acquire new customers, increase revenues, drive results, and measure success across affiliate, search, and email initiatives. LinkShare clients are Fortune 500 and prominent companies doing business online, and include OfficeMax, J.C. Penney, 1-800-Flowers.com, AT&T; Corp., American Express, Avon Products and Dell, Inc. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.

Contacts:
CustomInk.com
Michael Hussey, 703-891-2267
mhussey@customink.com

Topics:

Affiliate marketing, business, Electronic commerce, Linkshare, marketing

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