Kurt Peters , Senior Executive Editor
World`s Largest Enterprise Software Company Streamlines Site Design Through Online Path Analysis
OREM, Utah - June 14, 2004 Omniture, the leading provider of adaptable, next-generation web analytics to large, complex websites, today announced that Oracle, the world`s largest enterprise software company, is utilizing Omniture`s award-winning web analytics product, SiteCatalyst, to help streamline site design and natural path process to increase conversion.
"Our number one requirement in selecting a web analytics partner was path analysis. None of the vendors we evaluated compared to what SiteCatalyst could provide in this area," said Andrea Wendland, senior manager, Oracle.com content management at Oracle. "After implementing SiteCatalyst, we tracked our website for a month to collect information on how our visitors were using our website. Armed with this information, we began a complete redesign of our site including the home page, secondary and tertiary pages. Our objective was to simplify the natural paths customers were taking and drive them further into the buying process."
Ms. Wendland continued, "Since the redesign, we have increased the average time spent on pages by a factor of seven. The SiteCatalyst pathing reports were key to us accomplishing these improvements."
SiteCatalyst, the industry`s most mature remotely-hosted web analytics solution, captures, collects, and organizes real-time information about web site visitors that enables managers and executives throughout an organization to see, in real-time, all the factors that influence the success of their online businesses. In addition to Optimum Path(tm), the industry`s most advanced path analysis engine, SiteCatalyst offers ground-breaking online marketing intelligence functionality including Advanced Segment Insight(tm), a segmentation wizard that allows users to isolate and report-on specific segment activity; next generation participation metrics to help users visually understand the value of specific pages, campaigns and flows; and an open data platform that allows users to integrate external data within the SiteCatalyst reporting environment for a single view of online marketing activity. SiteCatalyst features an interface that is customizable and easy to use, giving access to real-time information anytime, anywhere over the Internet.
"Maximizing current traffic volumes can be a very cost effective way to enhance the success of an online business," said John Mellor, vice president of marketing at Omniture. "SiteCatalyst gives large, complex sites like Oracle.com actionable online marketing intelligence that can produce immediate revenue results while allowing them to continually refine their site for usability and success. We`re pleased to be chosen by a leader like Oracle to help drive their online ROI."
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Omniture`s unique commitment to responding to customer needs in developing advanced solutions and cutting-edge technology has resulted in the highest client retention in the industry and an impressive client list, which includes eBay, Wal-Mart, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett-Packard and VeriSign.